6 August 2018
8 FACTS HOW A DRONE CAN TRANSFORM YOUR REAL ESTATE MARKETING
A powerful but under-utilized tool in real estate marketing is the use of aerial drone photography. This article explores 8 facts why you must use a drone for your next listing.
The pros of using a drone
1) Real estate listings with aerial shots were sold 68% faster compared to those with standard photos. (RISMedia, 2016)
2) In a study conducted, high-volume agents used aerial shots 3.5 more times than low volume agents. (Sold by Air, 2017)
3) 89% of buyers identified photos as the most helpful website feature in their home search. Standout from the competition with aerial images showcasing your whole property! (National Association of Realtors, 2018)
4) 83% of real estate sellers preferred working with agents with drones! (Sold by Air, 2017)
5) According to the Federal Aviation Administration (FAA), the top two commercial uses of drones (
6) Million dollar homes used the most drones for their listings. The key findings indicated that larger and more expensive homes were the most often to use drones for their aerial shots. (Sold by Air, 2017)
8) According to the National Association of Realtors, “as UAS [drone] technology becomes more efficient, easy to use, and affordable,
1) What is a drone?
According to the Federal Aviation Administration, an Unmanned Aviation System (UAS), commonly known as a drone, is an aircraft controlled by an operator from the ground. It’s typically used for law enforcement surveillance, geographic mapping, and aerial photography and filmmaking.
You may be hearing the alternate use of the term UAS with UAV (Unmanned Aviation Vehicle). Your UVA refers to the aircraft itself while the UAS is the collective term for its entire system including the actual aircraft (UAS), GPS, operating system, camera, and tools for maintenance.
Drone photography is basically taking aerial shots using a drone.
2) How can a drone benefit me in the real estate market?
- Highlights property features and neighborhood
- Provides scenic, compelling photos and videos for your listing
- Helps establish a more professional-looking listing
- Captures competitive angles of the property
- Attracts buyer attention more effectively
- Helps you outrank competition aesthetically
3) Are my competitors using drones for their real estate marketing?
NAR’s 2016 Member Profile reveals that 23% of real estate professionals are using drones, has a colleague who uses one, or hires a contractor to operate drones for their business. 16% of the respondents are also looking forward to
Even at the international level, 7% of commercial and residential real estate professionals are using drones. UAV usage is relatively new in the real estate market since it’s at its early commercial release. Be ahead of your competition and
4) Does including aerial photos sell properties faster?
NAR reveals that 89% of home buyers find
5) Do I need a license to commercially use a drone?
For commercial use, both US and Australian UAV operators will have to obtain certifications determined under several conditions.
In the US, you can obtain your license for commercial or business use of
If your drone is less than 55 lbs, you may apply for Part 107, provided you also satisfy the operational requirements and secure the Remote Pilot Certificate.
To qualify for a Remote Pilot Certificate you must:
- Be at least 16 years old
- Pass aeronautical knowledge test at approved testing centers
- Pass Transportation Safety Administration (TSA) security screening
- You may duly obtain a waiver for certain operational requirements.
- If you’re operating a UAV more than 55 lbs, you will have to secure
According to the Civil Aviation Safety Authority (CASA), commercial drone operators in Australia may apply under exclude
- For commercially-used UAVs under 2kg, you must notify CASA prior your flight and operate under the operating procedures.
- For UAVs more than 2kg or those who wish to operate outside the standard operating procedure, you must apply for a Remote Pilot License (RePL) and Remote Operators Certificate (ReOC) to CASA.
6) How much does a drone cost?
Drones can cost less than $100 to a few thousand. At BoxBrownie.com, we’ve tested Phantom 3, Phantom 4, and DJI Mavic Pro UAVs and found them excellent in aerial photography - in action and output. While we recommend these units, we’re still looking forward to
7) How do I get quality aerial shots with my drone?
Having a drone in hand doesn’t automatically produce dramatic aerial shots; you’ll have to learn to operate your drone and apply photography principles effectively. Check out these tips to get started with your shoots:
When out for a series of shoots, it’s best to have multiple batteries and a charger as a drone’s battery life is usually 10 minutes for ordinary ones and 20 minutes for high-end UAVs. Taking photos with the help of a gimbal will also affect
- Use a gimbal to stabilize your drone camera.
A gimbal is used
You can choose between a 2-axis or 3-axis gimbal for your drone. Both gimbals produce quality still photos; however, a 3-axis gimbal will work best in eliminating video
Perspective in your aerial shots is important; they give depth and spatial coherence and overall great composition. Help your buyers see the property in a different and more appealing perspective by accentuating angles and featured areas of your property.
Lighting is crucial in creating dramatic photos for your listing. You can operate your drone manually to manage its exposure using the shutter, aperture, and ISO. Ideally, you should shoot in the morning, noon, or dusk and use the ISO 100 to avoid noise and overexposed photos.
8) Will my aerial shots be enough?
We recommend submitting your photos for edits before putting them up. While your aerial shots are already an advantage against standard photos, they’ll most likely have to undergo touch-ups to achieve their full potential.
9) What type of aerial edits does BoxBrownie.com offer?
We offer several aerial edits:
• Aerial Color Fade
• Aerial Drop Pin
• Aerial Lot Highlight
• Aerial Multiple Lot Highlight
• Aerial Site Overlay
• Aerial Drop Pin And Highlight Combination
All edits have a 24 hour turnaround time.
10) What is an AERIAL COLOUR FADE edit?
The Aerial Colour Fade option will make your listing stand out and give potential buyers a better understanding of the entire property. Your marketed property will remain natural while
Image 1: Using aerial
11) What is an AERIAL DROP PIN edit?
Aerial drop pins are graphic pins that help buyers easily identify local destinations (e.g. parks, recreational centers) and facilities (e.g. schools, libraries, government offices, and shops) in their
Image 2: A drone shot combined with our aerial drop pin edit can be used to showcase local amenities to the property.
12) What is an AERIAL LOT HIGHLIGHT edit?
With the help of our aerial lot highlight, you’ll be able to clearly mark the perimeters of your property to showcase the actual area and immediate vicinity.
Image 3: Our aerial lot highlight will outline your property for a better and clearer insight
13) What is a MULTIPLE AERIAL LOT HIGHLIGHT edit?
A multiple aerial lot highlight is used to clearly display the boundaries of multiple lots on a parcel of land. Use different
Image 4: Accentuate adjoining lots and clearly define perimeters with our multiple aerial lot highlight.
14) What is an AERIAL SITE OVERLAY edit?
An aerial site overlay professionally combines aerial shots of your land with your development site plan so buyers can see the full potential of the property.
Image 5: Our aerial site overlay will help buyers better visualize potential developments in your property.
is an AERIAL DROP PIN AND HIGHLIGHT COMBINATION edit?
A great way to highlight not only the property
Image 6: Properties, along with its surrounds, are easier to locate with the help of our aerial drop pins and highlight combination.
16) What safety measures should I practice?
The fast-growing use of drones opens up vast opportunities for commercial use, requiring strict regulations to maintain public safety. In general, these are the safety rules you have to observe when flying a drone:
• Master your drone settings and flight operations
• Check UAV forecast
• Fly within visual line of sight
• Fly one drone at a time
• Don't operate from a moving aircraft or vehicle
• Don't fly over people*, public areas, or places with emergency situations
• Don't pose hazards to other
• Don't fly in a No Drone Zone (USA) or restricted areas (Australia)
Purchasing your own drone is a sound investment that’s going to benefit you long-term, especially in the real estate business. Make sellers and buyers choose your agency over others, invest