Press Kit

2001

Brad Filliponi starts his career in real estate photography. Brad would spend his days taking photos and his evenings in Photoshop.

2005

Brad has the initial idea of creating a photo editing website for real estate agents.

2014

Q1: First photo editing website was born. Files from clients were sent to and from using Dropbox and Brad managed everything manually.

Q2: Business needed a catchy name and was rebranded to BoxBrownie.com. It was identified that the business wasn’t scalable so development started on an online system and new website.

Q3: The second website, now branded BoxBrownie.com, is launched!

Q4: The new website system wasn’t as scalable as planned. The decision was made to bring Mel Myers into the business and start a brand new system and website from scratch (again).

2015

Q2: New website and system launched with a focus on scalability. Traditional marketing including door knocking, phone calls, etc continues.

Q3: BoxBrownie.com reaches 150 customers. Online marketing commences to grow business outside of local contacts and word of mouth.

2016

Q3: BoxBrownie.com reaches 2,500 customers. As cash flow increases it is used to accelerate web development and marketing.

Q3: Soft launches in the US and UK. A new front end website is launched with multi-currency functionality and an improved look and feel.

Q4: Test marketing campaigns in the US, UK, and Canadian markets. Determined that the US market had the best return on investment so this becomes the new focus.

2017

Q1: Marketing spend increased with a focus on the US market. Officially releases the CGI render product targeting new developments.

Q2: BoxBrownie.com reaches 10,000 customers.

Q3: The BoxBrownie.com team flies to the US for the first time and exhibits at its first US conference.

Q4: Customer service continues to grow and becomes 24/7 across phone, live chat, and email.

2018

Q1: BoxBrownie.com reaches 20,000 customers. US conferences are attended regularly and BoxBrownie.com becomes a RE/MAX internationally approved supplier.