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13 April 2018


It has long been commonly known that staged homes sell for more and faster. Recent research by NAR shows that 77% of buyers stated home staging made it easier to visualize the property as their future home.

The traditional method of staging involves renting furniture to place in the home, this can be expensive and time-consuming, and often only an option for high-end real estate. With the advancement of technology, many real estate agents are opting for Virtual Staging, which involves digitally enhancing the home’s rooms with furniture and accessories. Virtual Staging can look just as realistic in an image as traditional staging but costs far less.

Just like with traditional staging, you can choose the theme and style you want with Virtual Staging. At BoxBrownie.com we provide four popular design styles for clients to choose from, these are styles that are currently in vogue and versatile across numerous building types.

Unless you’re a professional interior designer it can be nearly impossible to know what will suit your listing. To get an idea of what will work, here is a summary of the most popular interior styles used in home staging.

**All images used below are virtually staged **

Urban Industrial

Urban Industrial is a style that is very popular for urban/inner city areas, such as converted warehouses and lofts. The defining point of this style is the use of metal, raw brick and wood, mostly in neutral tones.

The key features of the urban industrial style are:

  • Bare brick
  • Metal fittings
  • Neutral, earthy colors
  • Exposed wood
  • An antique feel, with reused vintage pieces
  • Leather chesterfields.

This style is very popular to use for apartments, inner-city dwellings or a listing that is being marketing to a predominantly male market (think bachelor pad). It is important to note that the style can come across very dark, so it is best to use this styling in a space with high ceilings and lots of natural light.


Modern/contemporary style can be broad and can be applied to a range of home types. Most interior designers would describe modern/contemporary as “A style that favors simple, uncluttered spaces with smooth, clean lines and artistic flair. Creating a comfortable and calming feeling in a room that is very inviting.”.

BoxBrownie.com ‘modern/contemporary’ design option provides a mix of mid-century modern with contemporary, enabling those who aren’t entirely sure what they want to gain a staged room that is appealing to a broad market.

The key features of modern/contemporary style are:

  • Furniture tends to be sleek and low profile
  • Decorative elements are used like bright pillows, mirrors, and side tables
  • The inclusion of geometric designs and vintage items
  • Tends to include pieces that reflect current style fashion, so can date quickly
  • Use of exposed wood and metal
  • Simple, uncluttered spaces with clean lines and an artistic flair
  • Creates a comfortable and calm feeling to a room.

The Modern/Contemporary style is great to use for suburban homes, bright and light modern apartments or listings that appeal to a wide market.


Over recent years this has been a very popular interior style choice, mainly lead by the affordability of Ikea furniture and its functionality. Originating from the Nordic countries of Europe, this style is reflective of the Scandinavian preference for simplicity and functionality. When done properly Scandinavia styled home will create a clean, smart and luxe feel.

Key features used in Scandinavian styling are:

  • Light wood, such as birch and pine
  • Neutral colors, including white, blue and yellow
  • Lots of light
  • Indoor plants
  • Minimal clutter.

The Scandinavian style suits homes with lighter wood, or color pallet that have a modern feel with lots of light.  It is also a great style choice for smaller homes and apartments, as the minimalist/ functional designs help make space feel larger and appeals to a younger buyer.


Farmhouse is a modern spin on the older cabin and French provincial style of decorating. Farmhouse is meant to give the appeal of grace and charm, alongside practical living.

Farmhouse style key features consist of:

  • Distressed wood and upholstered linen
  • Colour pallet is mostly white and beige base colors
  • Accents of turquoise and light yellow, or other colors that pop
  • Rough textures
  • Vintage wood furniture
  • Furniture pieces don’t match but they complement each other.

Farmhouse style suits homes in a country setting, cottages, beach houses, large family homes or places that have a raw charm with plenty of character.

Virtual Staging is fast becoming one of the most important tools in real estate marketing, due to its versatility and affordability. It is essential to use for vacant properties and is a great addition to supply before and after images of a listing, to stimulate a buyer’s imagination of what they could do with a space.  At BoxBrownie.com we offer the four most popular styles real estate agents request, but if you have a preference for furniture or layout include an image when you upload your photos. Our editors will then do their best to match it, based on the catalog of images they have.

Realistic Virtual Staging requires quality images, so getting the initial shot right is essential. So if you’re ready to jump into the world of Virtual Staging use some of these handy tips.


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