Virtual tours are a powerful marketing tool when it comes to selling real estate. They provide potential buyers with the ability to view a property anytime, anywhere, and have a range of other important features that can enhance your marketing. If you’re unsure of how to start creating a virtual tour or are just after some tips and tricks when shooting it, this latest video is for you.

Our Co-founder Brad Filliponi demonstrates just how easy it is to shoot a professional virtual tour of a property interior using a 360° camera. Easily capture the footage you need to create an immersive virtual tour that beautifully showcases a property.

Brad said even if you have never shot a virtual tour before, you will be able to after watching this video.  

“We’ll be shooting with the relatively new Ricoh Theta X which is a professional 360° camera,” he said 

“The beauty of these Theta cameras is that they’re so quick to shoot on-site and, of course, they’re just a beautiful quality camera.”

In this photo shoot, we take 14 shots with a 360° camera:

All 14 360° images are edited with Image Enhancement 

All images are stitched together by our expert editors to create a 360° Virtual Tour


Ricoh Theta X 

Apple iPhone 14 Pro 

Camera Settings: 

Exposure Value (EV):  0.0 

White Balance: Automatic 

Option Setting: HDR Rendering 

Get A Professional Virtual Tour In 14 Shots

In this shoot, Brad captures an interior virtual tour in 14 shots. He runs you through the key things to remember when it comes to using a 360° camera and the must-dos when shooting real estate. He also shows us how to keep our photos to a minimum to keep it cost-effective.

Key Points To Remember:  

  1. Ensure you’re out of the frame and preview any images before you shoot them. 
  2. Always place the 360° camera as close to the middle of the room as you can. 
  3. Because of the Ricoh camera’s dual lenses, it doesn’t matter which way you put the camera down. 
  4. It’s very important to shoot hallways and stairs because this is the space that links up the shots and creates a seamless flow. 
  5. For professional quality, an Image Enhancement edit on all photos is a must. 
  6. Turn all lights and lamps on, and open doors. 
  7. Take an extra shot for safety.

The Result Speaks For Itself 

If you have watched the video and want to see the final result of the photo shoot, you can take a 360° Virtual Tour of the property. Virtual tours are an immersive and engaging way to showcase a property and are not only a popular feature to include in a listing but a powerful one. 

New to Sign up now and receive 4 free edits. No credit card required.