22 December 2020
HOW TO SHOOT REAL ESTATE USING AN IPHONE 12
It’s a common question we get asked by agents, do I need to use an expensive DSLR camera when shooting my new listing? In this blog, we are going to be testing out the new iPhone 12 and pairing it with the CameraPixels app to see just how effective this new technology can be.
Just like the iPhone 11, the latest smartphone edition from Apple comes standard with the impressive wide-angle lens which we covered in a previous blog. This fantastic functionality can capture an entire space in one frame allowing you to show off the scale of the property and give potential buyers context around the layout of the home.
For this blog, the client has asked us to market the home for less than USD $35. Sound impossible? Let’s see if it can be done.
The Importance Of Bracketing
Bracketing is when multiple shots are captured of the same image at varying exposures which can then be blended together into one final product. This quick and easy little hack is what sets professional photos apart from amateur shots and is a great way to capture window detail when photographing the interior of a property.
This technique also provides a greater dynamic range in the images which allow us to create a stunning magazine-quality shot in the editing process. If you’d like a refresh of bracketing or if you’re new to the concept, check out our blog on ‘How to shoot HDR Bracketing’.
How To Bracket On The iPhone 12
To set up bracketing on your iPhone 12, you will need to download an app from the App Store called CameraPixels PRO.
For those on a smaller budget, there is a free version of the app, however, the functionality is limited. We strongly recommend you download CameraPixels PRO (approximately $10) and enter the below settings.
1. Open Up The CameraPixels PRO App
- Click on ISO and set to 20 (or the lowest number possible). This is an important step.
- Click on Mode
- Click on Bracketing
- Click on Set
2. Under ‘Image’
- Resolution: 12.2MP x 4032 x 3024
- Crop: 4:3
- Quality: 100%
- Stabilization: On
3. Under ‘Bracket’
- Type: Exposure
- Image Count: 7 Images
- EV Step: 1.5 F-Stop
- Flash: Off
4. Under ‘Intervalometer’
- Timer: 1 Sec
- Image Count: Single
- Lapse: 1 Sec
- Click Save As Preset
- Give the Preset a name
Before And After Shots
Once you’ve set up the app with the above settings, you are ready to start shooting the property as you normally would. We have covered this in previous blogs however here are a few quick tips when shooting the property:
- Always prepare the property for the shoot prior to getting started
- Be sure to use a sturdy tripod when bracketing to limit any movement
- Click on the image via the camera display to get the focus correct
- Use bracketing to capture the shots in varying exposures
- Watch out for mirrors or reflective surfaces to ensure you’re out of shot
- Use our Image Enhancement edit to bring your shots to life
- The iPhone 12 quality is high enough for our popular Item Removal edit
Item removal can also be used to remove the tripod from the shot when mirror shots are unavoidable. This can be particularly valuable when shooting bathrooms. It’s also a good idea to use the image timer functionality to ensure you have time to duck down out of frame or move around the corner.
It’s important to note that while the Item Removal edit is a powerful tool for showing the potential of a space, in many cases our editors don’t know what’s behind the items.
We suggest you always include a disclaimer (as shown in the after image above) or provide reference images for our team of editors to give them a better understanding of what hides behind the items in the shot.
Clearly, there is some work to be done to this kitchen, however, due to the budget of the client we have just shot the space as is. If you would like to have a virtual renovation completed for your own listing we offer a Virtual Renovation edit which can really showcase the potential of your property.
As we’ve been able to show here, the iPhone 12 is an awesome addition to the Apple range of smartphones and it’s an incredible asset for any real estate photographer. This cutting edge technology is a genuine alternative to a professional DSLR camera and it can definitely save you time and money when shooting your properties.
Make sure you pair it with the CameraPixels PRO app and shoot in bracketed shots which will help showcase your listing in the best light.
We have managed to shoot this entire property, and have all the images enhanced by our team of professional editors, for just USD $35 to remain within the client’s budget. And even better than that, due to the efficiency of the editing team and fast turnaround time, the client is now able to take their listing to market faster, with magazine-quality shots.
If you’d like to try out our services, then we’d like to offer you 4 photo edits for free. No credit card is required on sign-up and there are no subscription fees. Simply click on the link here to get started.
20 August 2020
HOW TO SHOOT REAL ESTATE SO IT ATTRACTS MORE BUYERS
Shooting a property from start to finish can seem like a bridge too far for many people but it doesn’t have to be that way. In this blog, we walk you through the entire process and highlight some simple tips and tricks to make capturing professional-quality images quick and easy.READ MORE
30 April 2020
HOW TO TAKE PROFESSIONAL PHOTOS ON YOUR IPHONE OR ANDROID PHONE
Want to market your property like a professional but can’t find (or get access to) a good photographer? Or maybe you're looking for an innovative way to take real estate photos whilst saving a few dollars... Well, get excited cause today, we’re going to teach you how to shoot real estate like a professional using only your smartphone!READ MORE
6 January 2021
THE EVOLUTION OF REAL ESTATE PHOTOGRAPHY TIPS
It can be difficult to keep up to speed with the speed of technology. Perhaps nowhere is this more evident than in the realm of real estate photography. In this article, we examined the top four Google search returns for the query “how to take a real estate photo”, and found, in each case, that the results Google came up with were well past their use-by date.READ MORE
28 May 2020
CAN YOU VIRTUALLY STAGE A PHOTO TAKEN WITH A SMARTPHONE?
Did you know, homes that are staged sell 75% faster than those that are vacant? Virtual Staging has the potential to revolutionize the way you market vacant homes, but the big question is, can you use this powerful tool when shooting a home using a smartphone? In this blog, we compare two smartphones to a traditional DSLR camera to find out.READ MORE
27 August 2020
BEST 360 DEGREE CAMERA AND EQUIPMENT FOR VIRTUAL TOUR CREATION
Here is the BoxBrownie.com guide to 360° photography including camera and equipment recommendations. Read on for how to get started, and easily become a 360° photography guru.READ MORE
26 January 2021
THE SKY’S THE LIMIT: THE MASSIVE POTENTIAL OF AERIAL DRONE PHOTOGRAPHY
Drone photography services can achieve sensational real estate photos, but poorly presented drone footage (far too common in this industry) can bore, uninspire, even repel a potential buyer. Clients who know what they are looking for, want to know what they are looking at. Simple on-screen graphics that orient clients to important details, like, for example, property boundaries, can do wonders for aerial photographs. Here, we will prove this to you via the Before and After method.READ MORE