16 March 2021

OVERLOOKED AND UNDERRATED: THE SELLING POWER OF FLOOR PLANS

Introduction:

With all of the flashy real estate marketing tools available today, the good old floor plan can be overlooked. This might be a mistake. Research shows that real estate floor plans remain among the most effective aspects of property marketing.

Even the basic 2D B&W Floor Plan is a valuable marketing asset

Simply put, any real estate listing that comes with quality floor plans is much more beneficial for all involved than one that does not. The floor plan helps the buyer, seller, and renter all the way through a transaction. And a real estate agent equipped with a floor plan has a much greater chance of winning a listing, than an agent who courts a seller without one. 

Most studies rank floor plans as the third most important feature, behind photography and detailed written information, in the marketing of a property. Yet, in major markets like the USA, floor plans for real estate listings are remarkably scarce.

A study by the US-based National Association of Realtors has labeled floor plans as “the most interesting contradiction” in the whole spectrum of selling or renting property. They are so effective, yet so underused.

This interesting contradiction is not lost upon prospective buyers. Consider this letter from a first-time buyer in New Jersey, to his real estate agent:

“Why are floor plans not used more often in real estate marketing? I’m in the market for my first home. I have been to a handful of showings finding room sizes not suitable to my lifestyle or a layout that I don’t like. This information is easily relayed in a floor plan drawing so why are they not used? It seems like a floor plan would allow me to see what the room sizes are and the overall home layout before a showing.”

THE WORLD’S BEST REALTORS SWEAR BY OUR FLOOR PLANS

Though massively overlooked by a great percentage of realtors, the world’s best, most experienced brands are well aware of the importance, if not the essentiality of including floor plans in their listings. 

Internationally, dozens of realtors have already discovered BoxBrownie.com’s Custom Floor Plan Templates, which enable you to provide valuable information to your clients, while maintaining and promoting your brand.

We will create a branded template that ensures you stand out from the crowd every time you present to a buyer or approach, say, a landlord with an offer of representation. The only thing you pay for is the style of floor plan selected and the specific customizations to each. 

NO LONGER HARD TO COME BY 

A little as two years ago, the dearth of floor plans in property listings could be explained by a few obstacles: they were expensive to produce, took a long time to acquire, could potentially confuse a buyer, and tended to come tangled in copyright restrictions that could get real estate professionals in trouble. 

This is no longer the case. Our floor plan services address and eliminate all of the above impediments. 

BoxBrownie.com can create 2D and 3D floor plans that are inexpensive and generally come with a turnaround time of 24 hours. Furthermore, all our floor plans give full copyright ownership to the client.

THE NUMBERS ADD UP TO DOLLARS AND SENSE

93% of buyers say they are more likely to spend time looking at a property with a floor plan. One out of five buyers say they will completely ignore a property listing that does not include a floor plan. 68% of buyers believe floor plans are more important to their purchasing decisions than staging, virtual tours, or open houses. 

Not only is it good customer service to allow a prospective buyer or tenant to visualize the layout of a property, it can also save time by helping property viewers narrow their search.

And unlike other more-flashy marketing stimuli, floor plans become even more useful in the later stages of a property search. 

As Adam Feather, managing director of UK-based Robert Anthony Estate Agents has pointed out: “Floor plans are very useful for reminding a viewer of a property if they have seen quite a few homes over the course of a few days, or even weeks.”

“In some respects, floor plans are more useful than pictures as they allow people to gain a better understanding of how suitable that particular property is in terms of size and property layout.

DIY (KIND OF) YOUR FLOOR PLANS

And gone are the days when a laser ruler or even a tape measure are required to acquire the raw materials necessary to obtain a BoxBrownie.com floor plan.  

BoxBrownie.com can create a high-quality floor plan for any of your listings, all you need is some graph paper and the ability to follow some simple instructions.

Observe the magic below:

3D Full Colour

Watch BoxBrownie.com co-founder Brad Filliponi walk you through the easy steps of producing the bones of a rough plan that BoxBrownie.com can turn the above sketch into the professional floor plan below.

SIGN UP for BoxBrownie.com account and start churning out floor plans.

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