SELLING THE DREAM WITH A "VIRTUAL RENOVATION"
Introduction
Ever heard the saying, ‘a picture tells a thousand words’? Sometimes as real estate agents, conveying a property dream through talking or text alone simply just doesn’t cut it.
Whether you’re selling a fixer-upper, a partially completed build or even a luxurious home with the potential to be taken to a whole new level, a Virtual Renovation can make all the difference when it comes to showcasing the property’s potential in the best light. But why stop there? This exciting edit is also hugely popular with designers, renovators and builders looking to show off their skills and vision in one professional image.
To stay ahead in the ultra-competitive real estate industry, it’s critical for real estate agents to have every available strategy in their arsenal to help seal the deal. Virtual Renovation is the newest innovation in technology that’s helping to shape the property industry and its possibilities are truly only limited by your imagination.
Today, we will be shooting a property that is very well presented. However, the owner would like to showcase what the kitchen could look like if it was renovated.
The Equipment We Will Be Using
To keep things simple, we will be shooting the property using the Samsung Galaxy S9 smartphone with no wide-angle lens attachment. We have purposely gone without any additional equipment to show you exactly how powerful a Virtual Renovation can be using just a smartphone.
Our Top Tips When Shooting Onsite
When shooting the interior of a property, make sure to turn on all the lights. This ensures the property is bright, welcoming and it’s also much easier to capture all the little details in the shot. There will also be less noise in the image.
As we’re shooting on the Galaxy S9 with no tripod, it’s important to remain very steady when taking the shot so there is no blur in the image.
In addition, be sure to capture the space from a variety of angles. This will give you a few different options when deciding which is the best image to use for the virtual renovation.
For more real estate photography tips, we've done a blog in the past that covers this in a lot more detail here.
Uploading Your Image To BoxBrownie.com
Once you’ve captured the perfect shot, the next step is to find a reference image you can submit along with your property photo to help give the BoxBrownie.com editors a feel for the type of renovation you’re envisioning. This can be a tricky thing to put into words so a reference image taken straight from Google images or websites like Pinterest or Houzz can really help explain your vision.
Below is the reference image we have found online that we are going to use to give the editors a feel for the style of renovation we are going for. It's a low-resolution image but that's fine, it gives the idea.
Then it really is as simple as logging in to BoxBrownie.com and submitting a new Virtual Renovation edit with your property image/s, your reference image/s and a few notes on what you would like completed.
How To Use The Virtual Renovation To Connect With Your Clients
A virtual renovation is perfect for a real estate agent who can use it for objection handling when selling a property that is outdated. To do so, we highly recommend printing a picture of the virtually renovated image and displaying it on an art easel as shown in this blog. If you are wanting to market the images online, you will have to check with your MLS (or property portal) on whether the virtually renovated image can be displayed on their service.
Here are the before and afters of what we produced using the Virtual Renovation edit.
Image 1
Image 2
Conclusion
The Virtual Renovation edit is simply incredible and can be used as a tool to help buyers with their imagination. The final product is extremely realistic and can be blended seamlessly with the existing property features, ensuring a high-quality result. The possibilities for the Virtual Renovation edit are endless and could transform your marketing from drab to fab in an instant. If you’d like to turn your property vision into a reality, visit BoxBrownie.com and give the Virtual Renovation edit a try today.
RELATED ARTICLES
It’s a 360° camera shoot-out! Read to find out how three 360° cameras rank when it comes to shooting panoramic property images and decide which one is the best for your real estate photography needs.
READ MORE
There are many factors involved with shooting a property at dusk when you have a limited time before the sunsets. We are going to demonstrate how to get professional magazine ready twilight images so you can sell your property for the best price.
READ MORE
Drone photography services can achieve sensational real estate photos, but poorly presented drone footage (far too common in this industry) can bore, uninspire, even repel a potential buyer. Clients who know what they are looking for, want to know what they are looking at. Simple on-screen graphics that orient clients to important details, like, for example, property boundaries, can do wonders for aerial photographs. Here, we will prove this to you via the Before and After method.
READ MORE
Sales inquiries are the lifeblood of a successful real estate career. Nothing generates them like exceptional marketing. These 8 tips will ensure that your listings stand out from the crowd and that buyers keep your phone a-ringing!
READ MORE
Explore seven essential tips to capture an impressive real estate hero shot. From perfect timing and lighting to staging and post-editing, implement these strategies to make a lasting impression on house hunters and close more deals.
READ MORE
BoxBrownie.com has been named in T3 Sixty’s 2025 Tech 200, which recognizes the top real estate technology companies for innovation and impact. This accolade highlights our commitment to delivering cutting-edge, affordable visual marketing solutions.
READ MORE