TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER

Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!

Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”empty-rooms-VSTo help overcome this objection, Jodie uses an odd trick… an art easel.

Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.

Jodie has found this simple hack helps her:

1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.

2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.

3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.

Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.


RELATED ARTICLES

 INCOMPARABLE INES: A VIRTUAL PROPERTY MARKETING MASTER

Ines Hegedus-Garcia is an early adopter, mentor, and teacher of virtual property marketing. She's also a star of the Miami real estate scene. Here, she talks about ways that she draws from our property marketing toolkit to make her listings shine.

READ MORE
OVERLOOKED AND UNDERRATED: THE SELLING POWER OF FLOOR PLANS

Boy have times changed! It was not many years ago when floor plans were not only hard to come by, but they were expensive, difficult to produce and fraught with copyright regulations that left them out of most marketing packages. BoxBrownie.com has solved all of these problems. Here we will show you how easy, inexpensive and quick it can be to acquire a 2D or 3D floor plan for any listing. It’s a win-win situation for buyers, sellers, and agents alike!

READ MORE
HOW TO SELL A PROPERTY WHEN THE BACKYARD LOOKS LIKE A DUMP

Are you struggling to sell a property because the backyard looks like a dump? You’re not alone! Find out how you can use a “Virtual Renovation” to help you overcome this objection, connect with your buyers and ultimately seal the deal.

READ MORE
CREATE THE PERFECT FIRST IMPRESSION WITH A BRANDED FLOOR PLAN

Consistent branding across listings is a vital component of building a strong and lasting first impression with potential buyers. This blog will show you how to leverage the often-overlooked power of a branded floor plan so that your listings stand out from the crowd.

READ MORE
CURB APPEAL YEAR-ROUND: OUR NEW SEASON CHANGE EDIT IS IN FULL BLOOM

Winter, spring, summer, fall – this edit has it all! Our Season Change edit is back, now part of our Virtual Renovation service. Digitally swap seasons in your property photos to boost curb appeal, keep listings fresh and more. See how your listings can shine in any season!

READ MORE
VIRTUAL STAGING PRICE DROP GREAT NEWS FOR COMMERCIAL SECTOR

Post-pandemic life is uncharted waters for the commercial real estate industry. Covid-19 has altered the way life is lived and the changes are already creating problems in the commercial sector. New, creative methods are necessary to stand out from the ever-growing crowd of available listings. BoxBrownie.com has just made a very potent method available at a dramatically lower staging cost.

READ MORE
LET’S WORK TOGETHER