TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
Explore seven essential tips to capture an impressive real estate hero shot. From perfect timing and lighting to staging and post-editing, implement these strategies to make a lasting impression on house hunters and close more deals.
READ MOREUnlock the strategies to successful personal brand building with our expert tips. From crafting a compelling online presence to creating branded marketing templates, discover key tactics that will elevate your profile and set you apart in the real estate industry.
READ MOREOnce you’re comfortable with the general dos and don’ts of social media marketing, you can really start to amass a following. Here are some ways agents have let their personalities, talents and interests build momentum in their online marketing efforts.
READ MOREMarketing ideas that you should be taking advantage of in these moments of adjustment, discussing how your smartphone can make awesome pictures to sell your property faster, new and non-traditional sales methods, and ideas and advice that you can run with when property access becomes tricky.
READ MOREAgents across the globe swear by the power of Virtual Staging, but many don't realize they can shoot these images with their own smartphone. This post walks you through just how easy it is, so you'll never be deprived of this phenomenal marketing tool.
READ MOREDiscover how award-winning realtor Debra Beagle has achieved unparalleled success as broker, owner and CEO of The Ashton Real Estate Group of RE/MAX Advantage. From Virtual Tours to Virtual Staging, learn how the number one RE/MAX team in the world has mastered their marketing.
READ MORE