TOP-PERFORMING AGENT REVEALS ODD TRICK TO SELLING LISTINGS FASTER
Here at BoxBrownie.com, we love working closely with agents to ensure our services continue to meet their needs. Thus for this article, we’ve teamed up with Jodie Hedley-Ward (from McGrath Caloundra), who is a top-performing real estate agent in Australia!
Jodie embraces virtual staging as it helps her sell property faster. In fact, she never lists an empty listing online as empty rooms don’t sell property. However, one of the main obstacles she faces with virtual staging is when a buyer shows up and says “it looks different without furniture.”
To help overcome this objection, Jodie uses an odd trick… an art easel.
Jodie places an art easel in the vacant room of her open home. She then places a foam board that showcases the virtually staged image on top of it.
Jodie has found this simple hack helps her:
1. Connect with buyers. When buyers show up, they can connect with the listing with what they saw online. It also helps buyers visualize what the property would look like with furniture.
2. Sell partially furnished listings. For homes that are only partially staged (perhaps due to budget concerns), Jodie virtually stages the vacant rooms. She then combines this with the art easel hack which helps her sell partially furnished listings.
3. Saves a lot money. Currently, it costs approximately $1,000 a week in Australia to physically stage a property. A cost that can not only add up quickly but is also not an option for some people. Alternatively, the cost of a foam board to present your virtually staged images is as little as $38 per board, making this a fantastic option in many cases.
Jodie’s other key recommendation is to develop a brochure with beautiful virtually staged images for potential buyers to take home after viewing the property.
RELATED ARTICLES
Taking photos of a property? Some items shouldn’t be present when shooting real estate and can impact how much interest your listing gets. Create the best first impression with homebuyers and successfully showcase a home online by removing these 9 things from your listing photos.
READ MORE
When it comes to selling unfurnished properties, nothing gets the job done like Virtual Staging. Staged properties sell faster and for more money than those that are not. This post shows you how easy it is!
READ MORE
The list that keeps on giving. Our enormously popular Pre-Photography checklist is intended to be used with every new house a photographer must shoot. Here we’ll show you how it can save bundles of time and pave the way to much stronger marketing materials. Discover why the checklist has become our most downloaded document.
READ MORE
New partnership alert! We sat down with 72SOLD’s Lead Sales Coordinator Taylor Lucido to delve into the home selling program’s streamlined marketing strategy and our exciting new partnership.
READ MORE
Never, in the history of real estate has so much out-of-the box thinking been required when putting together a marketing plan for the year ahead. In these ‘altered’ times, virtual solutions can be nothing short of salvational to the real estate trade. Instantly shareable, eternally keepable, quick and cheap to accomplish and completely immune from social distancing requirements, Virtual Staging and the 360° Virtual Tour are the two most unstoppable forces in real estate marketing today.
READ MORE
Whether you’re about to list a property for the first time, or just want to reassess and refresh your listing game, you’ll want to read this one. Explore our expert responses to 10 crucial questions on creating a successful property listing. From must-have content to buyer engagement strategies, this is your go-to resource for listing success.
READ MORE