10 September 2024

COLOR CHANGE VS VIRTUAL RENOVATION: TWO TRANSFORMATIVE EDITS

Selling a home that needs a little sprucing up can feel like a challenge, especially if the paint—inside or outside—looks tired or outdated. Before advising your clients to invest in costly and time-consuming renovations or repaints, consider two game-changing digital solutions: our Color Change edit and our Virtual Renovation service.  

Both services offer a cost-effective way to breathe new life into your property without the need for physical renovations. These digital solutions not only save you time and money but can also dramatically increase your property’s appeal to potential buyers. 

In this blog, we’ll break down both options and help you determine which one is right for your property to make it stand out in today’s competitive market. 

Color Change: When You Just Need a Simple Refresh 

For well-maintained properties that don’t need a full renovation but could benefit from a modern refresh, our simple Color Change edit is a perfect choice and costs just US$2.40.

This service is ideal when the textures, finishes, and overall design of the home are fine, but the paint colors may be outdated or overly personalized. A simple Color Change edit only changes the color, allowing you to update outdated or overly personalized hues without altering the texture or finishes. This is an easy and cost-effective way to make the property appear more modern and appealing to potential buyers.

When is a Color Change the Best Option? 

Our basic Color Change edit is best for: 

• Well-maintained Properties with Non-textured Walls or Surfaces: Perfect for homes in good condition where the only issue is outdated or unappealing color choices. This service updates flat surfaces like walls or cabinetry with a new color to modernize the look without altering the structure or finishes. 
• Updating Specific Rooms or Areas: If certain areas, like bedrooms or living rooms, need a visual refresh, this service allows you to update the color without affecting other parts of the property. 

How to Submit Color Change Job

The Color Change option can be easily accessed via our dashboard under the Image Enhancement section. Select Color Change under optional extras and provide instructions on what you would like transformed and your color choice.

Virtual Renovation: When More Than Just a Color Refresh is Needed 

If your property requires more than a simple update, our Virtual Renovation service can provide a complete visual transformation. This option allows you to change not just the colors but the textures and finishes of walls, cabinetry, and even the exterior to showcase the full potential of the home.

Whether it’s modernizing a dated kitchen, refreshing tired bathrooms, or giving the exterior a facelift, this service provides potential buyers with a realistic preview of how the space could look—complete with accurate textures, finishes, and details. All of this, without the time, mess, or cost of a physical renovation. 

What Situations Are Most Appropriate for a Virtual Renovation Color Change? 

• Unfinished or Partially Renovated Properties: Virtual Renovation is perfect for new builds or homes mid-renovation, letting buyers envision the finished product with a cohesive, modern look. 
• Homes with Textured Walls, Ceilings, or Finishes: Ideal for properties with textured surfaces like brick, stucco, wood, or popcorn ceilings that need a fresh, updated color to improve their appeal. 
• Dated Bathrooms and Kitchens: If your kitchen or bathroom is stuck in the past with bold or outdated colors on tiles, backsplashes, or cabinetry, a virtual color change can breathe new life into these key spaces. 
• Dated or Neglected Interiors: Properties with tired interiors or visible wear and tear benefit from Virtual Renovation by showcasing a well-maintained, refreshed look that attracts more buyers. 
• Complete Style Transformations: For homes that need a total visual makeover, this service allows you to modernize the entire aesthetic to appeal to a broader audience, increasing its selling potential.  

How to Submit a Color Change through Virtual Renovation 

To get the best results, it’s crucial to provide a detailed design brief when submitting a Virtual Renovation edit. The more information you include—such as high-resolution images, descriptions of build changes, fixture updates, furniture preferences, color schemes, and reference images—the more accurately our editors can bring your vision to life. By ensuring your design brief is thorough, you can avoid miscommunication and achieve a Virtual Renovation that mirrors the final product you have in mind. 

Submit a Color Change through Virtual Renovation 

Step 1: Log in to your BoxBrownie.com account. 

Step 2: From your Dashboard, choose Virtual Renovations. 

Step 3: Name your Project 

Step 4: Upload the image you want to change, as well as your sample and reference images.  

Step 5: If you want to change the color of an interior, you need to select your edits from the Internal Renovations list:

• To change a wall color and texture, select Replace Walls.
• To change the floor color and texture, select Replace Flooring.
• To change the color and texture of a ceiling, select Replace Ceiling.
• To change the color and texture of kitchen cabinets, select Add or Complete Kitchen Fit Out.
• To change the color and texture of bathroom tiles and vanities, select Add or Complete Bathroom Fit Out.

For a color change of an exterior feature, select your edits from the External Renovations list:

• To change an external wall, select Replace Exterior Walls.
• To change a roof color, select Replace Roof. 

Step 6: Specify the elements of your request under the Virtual Renovation Instructions - make sure to be detailed! 

Choose the Perfect Transformation to Maximize Appeal 

Both Virtual Renovation and Color Change edits are incredibly effective tools for increasing the appeal of your property without the hefty expense or time commitment of physical renovations.  

Whether you need a complete visual transformation or just a simple color refresh, these services can make your home stand out in a crowded real estate market—ultimately helping you sell faster and for a better price. 

If you're ready to take your photos to the next level, sign up to BoxBrownie.com now and receive 4 edits for free! 

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