THE DO'S AND DON'TS OF REAL ESTATE PHOTOGRAPHY

Introduction

Let’s face it, good photos sell and this is especially true in the real estate industry. But what exactly sets apart a good photo from a bad photo? Well, we’ve put together 9 tips that you can implement immediately (whether you’re shooting with a smartphone or DSLR) to make your real estate photos look better!

Before we start

Now before we start, all the images in this article (both before and after shots) have been edited with our 16 step Image Enhancement process which includes:

01 - White balancing
02 - Image sharpening
03 - Vertical and horizontal straightening
04 - Remove minor blemishes
05 - Lens distortion removal
06 - Brightness and contrast adjustment
07 - Outdoor sky replacement
08 - Lawn enhancement - repair or replace
09 - Remove pool cleaners from water
10 - Tone adjustment
11 - TV screen replacement
12 - Dust spot removal
13 - Flash reflection removal
14 - Add fire to fireplaces
15 - HDR bracketing with indoor window replacement
16 - Remove photographer’s reflection

Okay so now time for the real estate photography tips!

1) Turn lights on.

Our first tip is to always turn your lights on. It makes a huge difference to the presentation of your overall image. To illustrate this point, we shot a media room which had a long light that stretched across the ceiling.

shot-with-lights-on-off

2) Straighten up your furniture.

Make sure your furniture is straightened into even lines. It takes 2 seconds to do and it’ll make your photos look cleaner and streamlined.

furniture-straightened 3) Remove the rubbish bins.

When shooting the exterior, make sure to remove rubbish bins if they are left out the front. There is no reason for them to be in the shot. If you forget, we can always edit them out using our Item Removal service.

removing-bins

4) Make your bed.

A messy bed will never look good in your shot so make sure to straighten your bed covers, tuck in your sheets and align your pillows. Ideally, the owner of the property would have done this for you. We have a great pre-photography checklist which can help owner’s prepare the property so it's ready to shoot when you arrive.
ensure-beds-are-made

5) Preparing the bathroom.

Prepping the bathroom is key before shooting. Always remove unnecessary items from your shot like tissue boxes, shampoo bottles or facial scrubbers. It is okay to leave some items in the shot like towels as it makes the place look lived in. Just make sure to straighten them up so your shot looks neat and streamlined.
preparing-bathrooms

6) Pull down blinds to hide the neighbors.

It’s never ideal to see your neighbors in real estate photography. If your property has pull down blinds, make sure to pull them down just enough to cover the neighbors. This will show off your side of the home. Ensure to pull the blinds down evenly as well to give the property a cleaner look.
hide-the-neighbors

7) Watch out for the door frame.

Never include the door frame in your shot. It looks bulky and your potential clients don’t need to see it. On the other hand, leaving the door handle in your shot is fine. Just make sure not to crop the door handle.
door-frame

8) Include hallways to create space.

Always include hallways in your images. It creates space, shows flow of the home and looks more inviting.
include-hallways

9) Turn on the range hood light.

Turning on the range hood light will give your kitchen shot that final touch. It may not seem like much but it’s all these little 1 percenters that add up to create a professional shot.
rangehood-light

Conclusion

So there you have it! 9 awesome tips on how to shoot real estate better. We hope these tips help you market your listings and generate more interest!


RELATED ARTICLES

HOW TO PICK A HERO PHOTOGRAPHY SHOT

Market your property by standing out from the crowd with an engaging hero shot. Learn the tips to look out for when selecting the right image for your listing.

READ MORE
HOW TO SHOOT AERIAL REAL ESTATE PHOTOGRAPHY WITH A DRONE

Getting those high-quality aerial shots of your property can be a crucial factor when it comes to selling your listing to prospective buyers. However, real estate aerial photography can be daunting at a glance, especially if you’ve never flown a drone before! In this article, our founder, Brad Filliponi, is going to show you how easy it can be.

READ MORE
CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO

One reason that the wealthiest and most successful people in the Chicago area trust Michael LaFido to sell their homes is because Michael can market these properties with the panache they deserve. Here he talks about using our image-enhancing weapons to pull off some of the biggest deals in the history of Illinois.

READ MORE
CASE STUDY: A MARKETING GURU TALKS TIPS AND TIPPING POINTS

Some of our services are still a fairly well-kept secret in Idaho, United States. Charles Nitschke doesn’t mind. He’s putting us to great and frequent use and reaping the benefits of doing so.

READ MORE
REAL ESTATE ANALYSIS: A REVELATION BORN OF FASCINATION

A major listings study represents an even deeper dive into the US real estate industry on the part of BoxBrownie.com. Here, we talk about how we got to this point, what the study revealed, and what it all might mean.

READ MORE
HOW TO IMPROVE YOUR REAL ESTATE PHOTOGRAPHY

Brad Filliponi is sharing his all-important tips to help improve your real estate photography and teach you a few things you may not know when it comes to taking great photos.

READ MORE
LET’S WORK TOGETHER