CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
You don't need to wait for ideal weather to shoot a property. Learn these simples tips for shooting in wet weather.
READ MORE
We sat down with the broker and owner of NextHome Next Stepp, Wendy Anderson, to chat all things property marketing, and how she leverages our app and free AI Copywriting service into her team’s workday.
READ MORE
In our latest video, cofounder Brad Filliponi shows how messy rooms won’t hold up your listing. With SnapSnapSnap, shoot once and get polished, buyer-ready photos in just 24 hours.
READ MORE
Want your property photos to stand out without reshoots? Discover 7 smart virtual clean tricks you may not know about — easy edits that make your listing photos flawless. Perfect for agents, property managers, Airbnb hosts, and builders alike!
READ MORE
Some of our services are still a fairly well-kept secret in Idaho, United States. Charles Nitschke doesn’t mind. He’s putting us to great and frequent use and reaping the benefits of doing so.
READ MORE
Discover how to virtually stage any property using just your phone with the SnapSnapSnap app. Capture, enhance, and transform empty rooms into beautifully styled spaces in minutes — no expensive equipment or experience required.
READ MORE