21 October 2021
CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
15 July 2019
HOW TO SHOOT REAL ESTATE IN THE RAIN
You don't need to wait for ideal weather to shoot a property. Learn these simples tips for shooting in wet weather.READ MORE
8 February 2022
JESSE PETERS GETS SMART WITH HIS SMARTPHONE
He shoots … he scores. Jesse Peters tells us how glad he is that he decided to lesson-up on his smartphone and start shooting all his real estate pics himself.READ MORE
27 July 2021
ABOUT TIME! OUR REAL ESTATE LISTINGS PRESENTATION CHECKLIST
We often mention that presentation is the key to selling property. In this case, it’s not how you present the property that is most crucial - it’s how you present yourself, your knowledge, and your ability to sell the property that counts the most.READ MORE
20 August 2020
HOW TO SHOOT REAL ESTATE SO IT ATTRACTS MORE BUYERS
Shooting a property from start to finish can seem like a bridge too far for many people but it doesn’t have to be that way. In this blog, we walk you through the entire process and highlight some simple tips and tricks to make capturing professional-quality images quick and easy.READ MORE
15 April 2019
HOW TO SHOOT HDR BRACKETING
Our expert real estate photographer Brad Filliponi is going to show how easy it can be shoot HDR bracketed images. Take your property images to the next level with these simple tricks for that flawless finish.READ MORE
25 November 2021
HOW TO SHOOT PHOTOGRAPHY FOR VIRTUAL STAGING IN REAL ESTATE
Taking professional photographs for virtual staging requires a different mindset than photographing furnished spaces. But it’s really not that big of a deal. If you’re new to the task of photographing empty rooms for the purpose of virtual staging, this post has some valuable pointers.READ MORE