CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
Taking professional photographs for virtual staging requires a different mindset than photographing furnished spaces. But it’s really not that big of a deal. If you’re new to the task of photographing empty rooms for the purpose of virtual staging, this post has some valuable pointers.
READ MORE
Have you used virtual staging before? This powerful marketing tool can increase a property’s sellability and make your listing stand out to house-hunters. Find out why you should be using virtual staging to market your listings.
READ MORE
Discover the transformative power of shadow removal in property photography. Make images brighter, bolder, and more inviting. Explore seven powerful reasons why this technique is a game-changer for your marketing—capturing more attention and converting more buyers and renters.
READ MORE
If you’re a real estate agent, property manager, or builder using an iPhone, you’re already halfway to great listing photos. SnapSnapSnap takes you all the way — with automatic HDR, built-in framing guides, and professional editing at your fingertips. See why our app outperforms your iPhone every time for property photography.
READ MORE
Some of our services are still a fairly well-kept secret in Idaho, United States. Charles Nitschke doesn’t mind. He’s putting us to great and frequent use and reaping the benefits of doing so.
READ MORE
Shooting a property from start to finish can seem like a bridge too far for many people but it doesn’t have to be that way. In this blog, we walk you through the entire process and highlight some simple tips and tricks to make capturing professional-quality images quick and easy.
READ MORE