CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
In this blog, we are going to go through a listing for a rental property and make suggestions on how you can take your marketing to the next level.
READ MORE
Don't let a messy bedroom ruin the potential of selling a property in its best light. Co founder Brad Filliponi will demonstrate how you can present a magazine ready image without having to move all the mess.
READ MORE
If you’re a real estate agent, property manager, or builder using an iPhone, you’re already halfway to great listing photos. SnapSnapSnap takes you all the way — with automatic HDR, built-in framing guides, and professional editing at your fingertips. See why our app outperforms your iPhone every time for property photography.
READ MORE
Winter, spring, summer, fall – this edit has it all! Our Season Change edit is back, now part of our Virtual Renovation service. Digitally swap seasons in your property photos to boost curb appeal, keep listings fresh and more. See how your listings can shine in any season!
READ MORE
Jon Sweeney transformed leasing across a 680-unit portfolio by upgrading listing photos. With sharper images and strategic virtual staging, even hard-to-rent units gained traction—cutting vacancy times and driving faster, more consistent leasing results.
READ MORE
Want more Airbnb bookings without breaking the bank? Our latest video reveals how to capture stunning listing photos using just your phone and create professional floor plans. With expert tips from Brad, marketing your Airbnb is now easier than ever.
READ MORE