CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
Brad Filliponi is sharing his all-important tips to help improve your real estate photography and teach you a few things you may not know when it comes to taking great photos.
READ MORE
Marketing a property can get really expensive… especially if you’re having to pay for it out of your own pocket! To help reduce the expensive sting of marketing a listing, our co-founder Brad Filliponi took the challenge to see if he could take professional imagery of a property for under $20.
READ MORE
Show the possibilities and transform your property without costly renovations using our digital solutions. Our Color Change and Virtual Renovation edits offer quick, effective ways to give your listing a fresh look. Find the right option for your needs!
READ MORE
Ready to make your bathroom dazzle in real estate photos? Don't overlook the importance of prepping it for the spotlight! Discover the seven tips to turning it into a showstopper that shines in listings.
READ MORE
Want to secure more business? Wow sellers at listing presentations with our winning strategy! And for prospecting, use the same tools to generate leads with a marketing strategy personalized for each potential client.
READ MORE
Patchy lawns can kill curb appeal — but digital edits come with rules. Learn how to enhance your listing ethically, stay MLS-compliant, and wow buyers without misleading them. Click to see our expert tips!
READ MORE