CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
Patchy lawns can kill curb appeal — but digital edits come with rules. Learn how to enhance your listing ethically, stay MLS-compliant, and wow buyers without misleading them. Click to see our expert tips!
READ MORE
Using a house currently on the market, our Co-founder Brad Filliponi is going to demonstrate how to shoot a property using his key tips to help sell a home quicker.
READ MORE
Want your pool photos to stop the scroll? Make a splash with these 9 edits that create standout, summery vibes — boost your listing’s appeal, attract more buyers or renters, and get it sold or rented in no time.
READ MORE
The verdict’s been in on virtual staging for a few years now - it works. Now, with the National Association of Realtors reporting that 97% of home buyers use the internet to find property, its power is only increasing.
READ MORE
Brad Filliponi is sharing his all-important tips to help improve your real estate photography and teach you a few things you may not know when it comes to taking great photos.
READ MORE
Learn how colors drive perceptions in real estate marketing, shaping buyers' first impressions of a property. Dive into our blog for a room-by-room breakdown of color psychology's strategic role in maximizing a property’s appeal.
READ MORE