CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
Are you up to date with marketing best practice when using virtual staging? Virtual staging is a powerful tool in real estate marketing, but there are some marketing must-dos when using it. Ensure you are marketing ethically by sticking to these 5 key rules when using virtual staging.
READ MORE
You don't need to wait for ideal weather to shoot a property. Learn these simples tips for shooting in wet weather.
READ MORE
The do's and don'ts of real estate photography! In this article, we explore what sets apart a good shot from a bad shot and what measures you can take to improve your real estate photography.
READ MORE
When it comes to selling unfurnished properties, nothing gets the job done like Virtual Staging. Staged properties sell faster and for more money than those that are not. This post shows you how easy it is!
READ MORE
Winter, spring, summer, fall – this edit has it all! Our Season Change edit is back, now part of our Virtual Renovation service. Digitally swap seasons in your property photos to boost curb appeal, keep listings fresh and more. See how your listings can shine in any season!
READ MORE
Virtual Staging is a powerful tool for showcasing properties, especially during the holiday season. Discover how to add festive charm without overdoing it! Nail it every time with these must-know dos and don'ts!
READ MORE