CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
Agents across the globe swear by the power of Virtual Staging, but many don't realize they can shoot these images with their own smartphone. This post walks you through just how easy it is, so you'll never be deprived of this phenomenal marketing tool.
READ MORE
Prepare, position, and polish your short-stay property photos with pro tips from Brad. He’ll guide you in making the most of natural light, mastering steady framing, applying strategic editing, and more to present every room at its best—drawing in more guests effortlessly.
READ MORE
Capture buyers’ and renters' attention and make your property unforgettable with seasonal décor and smart styling. These touches keep your listing fresh, inviting, and irresistible all year round.
READ MORE
Post-pandemic life is uncharted waters for the commercial real estate industry. Covid-19 has altered the way life is lived and the changes are already creating problems in the commercial sector. New, creative methods are necessary to stand out from the ever-growing crowd of available listings. BoxBrownie.com has just made a very potent method available at a dramatically lower staging cost.
READ MORE
Do you have a property that has been sitting on the market for far too long? That's exactly what happened to Brittiny Howard from EXP Realty. Brittiny's property sat cold on the market for 6 months. Find out how she made a slight change to her advertising which then helped her sell her property only 7 days later.
READ MORE
Curious about 360° virtual tours? See how easy it is to shoot and edit a professional-quality tour using simple gear—no tech skills needed.
READ MORE