CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO
“Prove them wrong!”
Chicago area luxury listings specialist and real estate industry spokesperson. Instrumental in several record-setting sales throughout Illinois. LaFido and his team used BoxBrownie.com’s virtual property marketing services in a $4.75m record sale in Naperville, Il.
Mike’s Experience:
“My photographer first recommended BoxBrownie.com to me. I’m sure glad he did.
I was co-marketing a $17 million dollar property that was under 20-years-old but based on the interior design and layout made it look like it was from the 1920s. We wanted potential buyers to see what the home would look like if it was updated because the owner did not want to make any changes or invest in bringing it up to the standards of what today's buyers are looking for.
There was one particular project that BoxBrownie.com really helped us out with. A home we sold, a record sale in Naperville for $4.75M, BB enhanced our photos by putting images on the TVs, cleaned windows, added fires in fireplaces and made the home pop!
In general, one big challenge when marketing property is that only 10% of buyers can visualize a space differently than it appears to them.
BoxBrownie.com offers a great way to get around these obstacles. Either changing a bedroom into an office or just neutralizing and decluttering virtually, really helps buyers see the potential in the home and how they can personally use the rooms, which helps drive up interest. All this is BoxBrownie.com’s speciality.
Because of the pandemic, people are buying homes sight unseen now more than ever and basing those decisions based on virtual marketing.
Agents realize that things need to continue to evolve and up their games when it comes to the way they position the homes with photos, and online marketing, etc, otherwise, they won't be in the industry for much longer.”
BoxBrownie.com Services Used
A Selection of Mike's work with BoxBrownie.com
RELATED ARTICLES
Want to secure more business? Wow sellers at listing presentations with our winning strategy! And for prospecting, use the same tools to generate leads with a marketing strategy personalized for each potential client.
READ MORE
It’s a problem we see all the time and it can really be a point of frustration for our real estate clients - how to showcase a home that’s vacant and feels cold. In this blog, we will combine the power of the iPhone 13 Pro and our Virtual Staging edit to highlight just how easy it is to take your property marketing to the next level.
READ MORE
Here's the key to unlocking a property's potential for greater buyer interest! Learn how to accurately yet compellingly present a fixer-upper property. Discover how to balance authenticity with visual appeal to engage potential buyers effectively.
READ MORE
Want your property photos to stand out without reshoots? Discover 7 smart virtual clean tricks you may not know about — easy edits that make your listing photos flawless. Perfect for agents, property managers, Airbnb hosts, and builders alike!
READ MORE
How do you prepare and photograph a new listing when you may also be experiencing significant difficulties simply gaining access to the home? In this blog, we take a look at our top 10 tips for shooting a property when you can’t access the home yourself to help you combat these difficult times.
READ MORE
Taking photos of a property? Some items shouldn’t be present when shooting real estate and can impact how much interest your listing gets. Create the best first impression with homebuyers and successfully showcase a home online by removing these 9 things from your listing photos.
READ MORE