17 September 2020

EFFECTIVE REAL ESTATE MARKETING IN THE COVID ERA

COVID-19 getting you down? This blog post gives you real estate marketing ideas to keep your sales numbers up and make this unique time work for you.

Try using your smartphone

Sure, nothing might ever truly beat a professional real estate photographer, but when time, budget, and restrictions are holding you back, there are options. You can get creative and try some DIY tricks that will deliver high quality imagery that sells.

Get your tenants, your staff, or even yourself involved, as there’s no experience necessary to achieve great photos, just some know-how. Use this handy Pre-Photography Checklist to make sure the home is as ready as possible for the shoot, and so that less item removal and photo editing is necessary. You can then take photos with a smartphone using a HDR bracketing app to get shots that closely match DSLR. Follow these step-by-step instructions. Use HDR image enhancement editing to finalise shots that sell a home. 

Give new and non-traditional modes of selling a go

Social distancing measures have meant less open homes and live auctions, and more virtual tours and online auctions. Real estate agents can achieve more than before with an online listing, by providing more transparency with an in-depth advertisement. Integrate detailed copywriting with more descriptions than you might usually, and be sure to include a virtual tour.

People are online more than usual so be sure to utilise social media, landing pages, and real estate websites to complement your regular online listing.

Attempt a new angle on your advertising

If your home has been on the market for a while, refresh your listing. Add some new photos. If you can’t get to the property, or don’t want to pay your photographer for new snaps, the owner or tenants can take photos as detailed above. Even rotating the photo order can help.

Try a different hero shot, as that first showcase image might need a tweak. Put a different exterior image through a Day to Dusk twilight conversion edit and test what generates interest.

You can give your property description an update with professional copywriting.

As you undertake these changes, most MLS will notify followers of the updates to your listing. Say hello to new interest and lead generation!

Trial new furnishings

Filling your home with stylish furniture first catches attention and then allows buyers to visualise themselves in a home. Virtual Staging is a fraction of the cost of physical staging and will sell your property 75% faster than if left empty or with unappealing furniture.

If you’ve got a fixer-upper, you can also show the potential of a property with Virtual Renovation.

The ethics of managing buyers’ expectations are not forgotten. There is the capability to watermark Virtual Staging and Virtual Renovation images naming the edits undertaken, whilst showing off options, giving your property a virtual makeover.

Stay open to advice

Doing what you’ve always done might have been producing results previously, but remain open to what else is out there and you stand to reap new rewards.

Change is inevitable. Change in a pandemic is an entirely different hygienically-prepared kettle of fish. Out of periods of change, come improvisations and improvements. Don’t let these new trials pass you by if you want to thrive in times of adjustment.

Try photo editing for free

We offer a free trial of 4 edits for all new BoxBrownie.com customers. Sign-up today to receive three Image Enhancements, and one Day to Dusk twilight conversion. Give your marketing efforts a boost today. 

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