2 July 2020
HOW TO SHOOT REAL ESTATE WITH ONLY AN IPHONE 11
It’s no secret that as real estate agents or property managers, we are always trying to get ahead of the pack. Elevating your marketing above the rest could be the difference between securing your next sale or missing out to your competitor down the street.
In this blog, we are going to prove you really can shoot real estate using just the iPhone 11. This latest release from Apple features an awesome wide-angle lens that is simply insane and, when paired with the CameraPixels PRO app and our HDR Image Enhancement, it can really help set your property marketing apart from the rest.
What Is Bracketing?
Bracketing is used by photographers to take multiple shots of the same image at different exposures which can then be combined into the finished product. This process produces an HDR image or a High Dynamic Range image that can highlight important details of the property you’re shooting, particularly homes with a fantastic outlook or view that you want to capture.
Typically, the photographer will shoot approximately 7 images at different exposures which can then be uploaded to BoxBrownie.com using our Image Enhancement edit. Our team of expert editors will then combine these shots into one image to create a fantastic professional finished product.
You can find out more about how HDR bracketing works in this previous blog.
How To Bracket On The iPhone
To set up bracketing on your iPhone, you will need to download an app from the App Store called CameraPixels Pro. There is a free version of the app however, the functionality is limited and we recommend you download CameraPixels PRO (approximately $10) and enter the below settings:
1. Open up the CameraPixels PRO app
- Click on ISO and set to 20 (or the lowest number it can go). This is an important step.
- Click on Mode
- Click on Bracketing
- Click on Set
2. Under ‘Image’
- Resolution: 12.2MP x 4032 x 3024
- Crop: 4:3
- Quality: 100%
- Stabilization: On
3. Under ‘Bracket’
- Type: Exposure
- Image Count: 7 Images
- EV Step: 1.5 F-Stop
- Flash: Off
4. Under ‘Intervalometer’
- Timer: 1 Sec
- Image Count: Single
- Lapse: 1 Sec
- Click Save As Preset
- Give the Preset a name
Once these settings have been programmed, it’s just a matter of preparing and shooting the property as you normally would. For some handy tips on preparing the home for photography, check out our FREE Pre-Photography Checklist.
Each time you take a photo using the CameraPixels PRO app, the phone will automatically take 7 shots. The most important tip is to make sure you always use a tripod when taking bracketed images as all the exposure images must align perfectly to produce a professional result.
Comparing The Finished Results
These examples below highlight the before and after results from shooting bracketed images using the iPhone 11 via the CameraPixels PRO app and then uploading those images to our Image Enhancement edit.
Kitchen Before And After
This is a spectacular property and it has been beautifully prepared however the before image of the kitchen still appears quite dull and lifeless. This is in stark contrast to the bracketed and enhanced finished shot which truly showcasing just how special this home is and is sure to attract the attention of potential buyers.
Outdoor Living Area Before And After
This is a great example of how impressive the wide-angle lens feature is on the iPhone 11. The amount of detail we are able to capture in frame is simply remarkable for a smartphone and when edited using our Image Enhancement edit, you really can produce a magazine-quality result.
Bedroom Before And After
As you can see with the final bedroom image, the detail is very clear and crisp not only internally but also with the view outside. This is a great way to highlight the flow of the home and draw the viewer’s attention to the amazing outlook.
There’s no doubt about it, with a few simple tips you really can produce a professional result using the iPhone 11 with the wide-angle lens feature for your real estate photography. As we have shown you in this blog, by using the CameraPixels PRO app and our HDR Image Enhancement you can elevate your property marketing heads and shoulders above the competition.
If you’d like to give our Image Enhancement edit a try for yourself, click here or sign up for FREE at BoxBrownie.com today.
11 February 2021
APPLE OR SAMSUNG? WHICH PHONE IS BEST FOR TAKING REAL ESTATE PHOTOS
In this blog, we put the two latest market-leading smartphones head-to-head when it comes to real estate photography. Who will come out on top? The Apple iPhone 12 or the Samsung GS20? Check out this blog to see which smartphone we recommend when shooting your latest listing.READ MORE
27 August 2020
BEST 360 DEGREE CAMERA AND EQUIPMENT FOR VIRTUAL TOUR CREATION
Here is the BoxBrownie.com guide to 360° photography including camera and equipment recommendations. Read on for how to get started, and easily become a 360° photography guru.READ MORE
22 December 2020
HOW TO SHOOT REAL ESTATE USING AN IPHONE 12
We get asked all the time, should I be using an expensive DSLR camera to shoot real estate? With the incredible advancements in smartphone technology, we put the new iPhone 12 to the test and see if we can shoot professional real estate photography for less just USD $35. Let’s see if it can be done.READ MORE
6 January 2021
THE EVOLUTION OF REAL ESTATE PHOTOGRAPHY TIPS
It can be difficult to keep up to speed with the speed of technology. Perhaps nowhere is this more evident than in the realm of real estate photography. In this article, we examined the top four Google search returns for the query “how to take a real estate photo”, and found, in each case, that the results Google came up with were well past their use-by date.READ MORE
13 March 2020
REAL ESTATE MARKETING HEALTH CHECK - EPISODE 1
Is your real estate marketing in good health? Sometimes it’s hard to know how your property marketing could be improved without an unbiased review. That’s why we’ve introduced the FREE Real Estate Marketing Health Check. In this video, we analyze the photos of a property to see how it could have been marketed better.READ MORE
13 January 2021
THE BEST 360 CAMERA TO CREATE A VIRTUAL TOUR (ON A BUDGET)
Eager to experiment with 360-degree virtual tours but are nervous about spending too much time and money getting started? In this blog, we put three of the best 360-degree budget cameras to the test to understand if it's possible to produce professional-quality virtual tours for real estate without breaking the bank.READ MORE