HOW TO MARKET ETHICALLY WITH VIRTUAL STAGING IN REAL ESTATE

Virtual staging is a powerful marketing tool that is becoming increasingly popular in the real estate industry because it is both a cost-effective and efficient way to market properties. That said, it's important to ensure that virtual staging is used correctly and ethically when marketing real estate. Learn how to ethically market virtual staging in real estate - here are 5 key rules to stick to when marketing a virtually staged property. 

1. Disclose That the Photos Have Been Virtually Staged

Honesty is always the policy when using virtual staging. The first and most important ethical consideration when marketing real estate with virtual staging is to disclose that the photos have been virtually staged. This information should be provided to potential buyers upfront so that they are aware that the photos may not accurately depict the property's current condition. Virtual staging should be used to enhance the property's appeal and show its potential, not to mislead buyers.  

Hint: When submitting a Virtual Staging job with BoxBrownie.com you can add a disclaimer statement on each photo that displays a virtually staged space.

2. Use Realistic Virtual Staging

When using virtual staging in real estate, it's important to use realistic staging that accurately reflects the property's style and features. Avoid using virtual staging that is too extravagant or over-the-top, as this can create unrealistic expectations for potential buyers. For example, you would not virtually stage an entry-level home with a luxury home theater. Virtual staging should be used to highlight the property's potential, not to deceive buyers.

3. Don't Use Virtual Staging to Cover Up Flaws  

Virtual staging should not be used to cover up flaws or defects in the property and should never be used to change or remove built-in fixtures. Instead, use virtual staging to enhance the property's best features and downplay any potential negatives. Virtual staging should not be used as a substitute for actual repairs or renovations that may be needed on the property. 

4. Be Transparent, Show Both the Vacant and Virtually Staged Images

When marketing real estate with virtual staging, it's important to be transparent about the virtual staging process. Buyers should be aware of the software and tools used for virtual staging and understand that the images are not necessarily a true representation of the property. Provide buyers with before and after photos to show the difference between the original images of the vacant home and the virtual staging. At showings, to avoid buyer disappointment, display the virtually staged images in each room on an easel or flyer so that buyers can still see the possibilities of the space. 

5. Use Virtual Staging in Moderation

Finally, use virtual staging in moderation when marketing real estate. Virtual staging should be used to enhance the property's potential, not to completely transform it into something that it is not. Avoid overusing virtual staging and use your best judgment on what each space requires. 

It’s Easy to Ethically Market a Virtually Staged Listing

Virtual staging can be a valuable tool for marketing real estate, but it's important to use it ethically to avoid misleading or disappointing buyers. Stick to these key rules: disclose that the photos have been virtually staged, use realistic virtual staging, don't use virtual staging to cover up flaws, be transparent about the virtual staging process, and use virtual staging in moderation. By following these ethical considerations, you can attract potential buyers while maintaining your credibility and integrity as a real estate marketer. 

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