30 August 2023

HOW TO SELL OFF-PLAN WITH BUDGET-FRIENDLY RENDERS AND FLOOR PLANS

Think architectural renders are out of your budget? Think again! We have been to over 50 real estate expos and conferences around the world in the last two years and have noticed an emerging trend among some real estate professionals who are selling new construction; they think professional-quality renders are out of their budget. They are really surprised when we tell them at BoxBrownie.com that’s just not the case. 

The Evolution of Real Estate Renders 

Gone are the days when architectural renders were reserved for high-budget projects. Recent digital innovations mean there is now a range of options that cater to various budgets. The real estate landscape has shifted, making digital visualization more crucial than ever. Buyers don't want to decipher floor plans and elevations; they want to be emotionally connected to the property. This is where our photorealistic Renders step in, providing buyers with a vivid depiction of their dream home. 

Recognizing Your Property's Unique Budget

We can create stunning visual marketing to suit any budget. The trick is to know your project and identify the marketing tools you can use that fit your budget. Each property comes with its own budget limitations, and tailoring your marketing plan accordingly is essential. A custom home might not require an elaborate 360-degree virtual tour, making the process more streamlined and budget-friendly. Recognizing these nuances ensures that you invest in the right visual elements to attract potential buyers. 

If you’re selling an unbuilt home and looking for a cost-effective solution, we have the winning combination. We have two eye-catching edits that when used together, can capture hearts and buyers’ imaginations at an affordable price.  

The Budget-Friendly Formula for Selling Off-Plan

Want to know the winning formula? For maximum impact at minimal cost, we recommend using an Exterior Render alongside a 3D Full-Color Floor Plan. 

With a price point of just US$280 for an Exterior Render of a single property and an additional US$32 per story for the 3D Full Color Floor Plan Redraw, you could secure this attention-grabbing combination for as low as US$312. The above Exterior Render and 3D Floor Plan combo cost just US$344.

ROI and Why This Combo Works 

Incorporating both the Exterior Render and 3D Floor Plan into your real estate marketing strategy offers a multitude of benefits. 

The emotional impact and crystalizing detail of Exterior Renders 

Exterior Renders have a unique ability to create an emotional connection with potential buyers. Just like the allure of a beautiful Day to Dusk photo in real estate listings, Exterior Renders invites viewers to imagine themselves in the space. By showcasing a property's exterior in its full glory, you provide a compelling invitation for buyers to envision their future life within those walls.  

These renders provide a strikingly realistic portrayal of a property's exterior, helping potential buyers envision the property in its environment with intricate details like lighting and landscaping. This contextual understanding aids buyers in assessing the property's appeal and fit within the neighborhood or development. 

Boost marketing and facilitate decision-making with beautiful Renders 

High-quality renders accentuate architectural elements, creating an immediate visual allure that can evoke an emotional connection to the future home. These renders become versatile marketing tools, gracing websites, MLS, brochures, ads, and social media, captivating attention and driving inquiries. Don’t forget that renders aren’t just a one-use wonder either, you can also use them in your portfolio to demonstrate your elite marketing capabilities. 

They also allow for showcasing diverse design options and customization, facilitating informed decision-making. Even remote buyers can engage with the property and its surroundings, fostering a sense of connection.  

Harnessing the power of digestible 3D Floor Plans 

You’ve got the eye-catching Exterior Render! Now, how can you further help homebuyers visualize living in a home that’s unbuilt? Elevate your off-plan property sales with 3D Full Color Floor Plans. When it comes to selling the dream, builders’ plans just don’t cut it. While often overlooked, floor plans are a cost-effective gem in the realm of real estate marketing.  

They're not just plans; they're immersive experiences that forge an instant connection between buyers and their future spaces. These floor plans provide a comprehensive 3D model of the home, allowing buyers to visualize the layout, design choices, and overall impression of the property. These plans clarify layouts with intricate details, from textures to materials, reducing confusion. But it's more than just visuals – it's emotion. 3D floor plans help buyers envision their lives within those walls how the layout can accommodate their lifestyle, and how they will place their belongings within it - driving them towards the ultimate goal: ownership. 

Get the Innovative Edge in Off-Plan Sales 

Stand out from the competition by embracing this innovative edge and using this dynamic duo to set your marketing materials apart! Create a cutting-edge and comprehensive buying experience that resonates with potential buyers, enhancing engagement, communication, and informed decision-making. Your clients aren't just buying a property; they're investing in a dream, and with the aid of a 3D Render and Floor Plan, you can ensure that their dreams come to life in the most vivid and captivating way imaginable. The future of off-plan sales is here, and it’s affordable. Submit your job today and get a photorealistic Render back in 2 weeks and a 3D Full-Color Floor Plan Redraw in 48 hours. 

New to BoxBrownie.com? Sign up now to receive 3 Image Enhancement edits, 1 Day to Dusk edit, and 10 AI-written listing descriptions, all for free! No credit card is required. 

---

• Share: