21 February 2024

THE ANSWERS TO 10 POPULAR QUESTIONS FOR CRAFTING A SUCCESSFUL LISTING

To all the budding real estate professionals gearing up to list a property for the first time (go you!), you probably have a lot of questions. Likewise, for the seasoned pros who are contemplating a refresh, reassessment, or revamp of their listing strategies, you probably have questions too!  

Rest assured, we’ve got the answers to 10 key questions about how to create a successful real estate listing, so that you can put your best foot forward when marketing a property.  

Q: What is the key to a successful real estate listing?  

A: There’s not just one key element to a successful real estate listing. It’s a combination of high-quality and visually appealing photographs, accurate and compelling property descriptions, and thorough and informative details about the property. 

Q: How important are professional photos for a real estate listing?  

A: Professional photos are crucial for a real estate listing as they significantly impact a potential buyer's first impression. High-quality photos can attract more attention, generate interest, and increase the likelihood of a successful sale, as well as ensure that the property is being showcased as ethically as possible. 

Insider tip #1: Attain a clean and professional look with our Image Enhancement edit, priced at just US$1.60 per photo.

Q: What information should be included in the property description? 

A: The property description should include essential details such as the property's location, size, number of bedrooms and bathrooms, key features, upgrades, nearby amenities, and any unique selling points that make the property stand out. 

Insider tip #2: Save time by using our AI Copywriting service to effortlessly craft compelling property descriptions in the blink of an eye. 

Q: Is it necessary to include floor plans in a real estate listing? 

Sketches or builders’ plans aren’t recommended for listings, start leveraging the power of a professional floor plan with our Floor Plan Redraw service.

A: Including a floor plan is highly recommended. They can provide a valuable visual representation of the property's layout and help potential buyers better understand the flow and spatial arrangement.  

Insider tip #3: Your floor plan should always look polished and professional. You can quickly convert a simple sketch or builders' plans into a beautiful, easy-to-understand floor plan with our Floor Plan Redraw service.

Q: Should I include a virtual tour in my listing? 

A: Including a Virtual Tour can provide an immersive experience for potential buyers, allowing them to explore the property remotely. Like a floor plan, it can be particularly useful for showcasing the flow of the property. Virtual tours also allow potential buyers to assess the property’s suitability before scheduling an inspection, leading to warmer leads. 

Q: How can I make the listing stand out visually? 

A: If you've already incorporated high-quality photos, a polished floor plan, and a virtual tour, you've laid a solid foundation for standing out in the market. Elevate it further by securing a captivating hero shot—think a dusk-infused sunset. This not only sparks imagination but also adds allure, creating an inviting atmosphere reminiscent of returning home after a day's work, making your property stand out in the market. 

Insider tip #4: Don’t wait around for sunset to capture a hero shot. Opt for ease and get a Day to Dusk edit instead.

Q: Should I highlight the neighborhood in the listing? 

A: Yes, highlighting the neighborhood can be very beneficial as it provides potential buyers a more holistic view of the property, and helps them envision living there. You may want to include information about the surrounding amenities, schools, transportation options, and community features.

Insider tip #5: Spotlight the neighborhood and elevate your listing with our Aerial Editing service. Present a bird's eye view of the property along with prominent nearby amenities and attractions. 

Q: How can staging contribute to a successful listing? 

A: Staging can greatly enhance a listing by making the property more visually appealing and helping potential buyers envision themselves living in the space.  

Insider tip #6: Real-life staging can often be costly. Virtual Staging is a cost-effective and easy alternative, that yields amazing results.

Q: How often should I update my listing? 

A: Keeping the listing nice and fresh is important, particularly if there are significant changes to the property, price adjustments, or if it has been on the market for an extended period. Regular updates can ensure the listing stays relevant and appealing – you may want to try out new strategies to see which one is most effective in attracting potential buyers.  

Q: Is it necessary to engage with online platforms and social media for real estate listings? 

A: Engaging with online platforms and social media is highly recommended. You can leverage these platforms to reach a wider pool of potential leads, ensuring the property is getting as many eyeballs on it as possible. With edited property photos, your listing is sure to shine on all your online channels. 

If you’re looking to either kickstart or revamp your real estate marketing with timesaving and cost-effective tools, sign up at BoxBrownie.com. You’ll receive 3 Image Enhancement edits, 1 Day to Dusk edit, and 10 AI-written listing descriptions, all for free! No credit card is required. 

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