18 June 2021
THE RACE IS ON FOR 3D RENDERING IN REAL ESTATE
If the 360° Virtual Tour was the most important real estate marketing tool in 2020, the 3D Render may take that title by the end of 2021.
Why? Because after a recent spike in building permit applications, the market is about to be inundated with off plan listings.
If you are one of the tens of thousands of real estate professionals preparing to use 3D rendering services to sell property off the plan, then this post is for you. We’ll start outside and move indoors, which is exactly what a good external render should make a buyer want to do.
We are pleased to point out that we have just been named to the TECH 500 for our pack-leading performance in the category of ‘Virtual Property Marketing’. We do real estate 3D renderings better than anyone.
Our CGI artists can work wonders. But when it comes to the external render, certain things, like perspective and time of day, must be determined by you.
TIME OF DAY
If your project looks over a cityscape, it might be best presented after dark. If there is a backdrop of mountains at one end of the street, then the 3D architectural visualization of your project should probably take advantage of the daylight.
A streetscape in a family complex might want to do the same, possibly with people included in the render. As the popularity of our Day to Dusk Hero Image service attests, twilight, or sunset is a particularly alluring time to feature most properties.
The time of day you select for your external render is a crucial detail that is better left in your hands than in those of a CGI artist who only knows as much about your project as you tell them.
PERSPECTIVE: STREETSCAPES & EXTERNAL 3D ELEVATIONS
If people are going to fork out the money to buy unbuilt property in advance, they will have to like how their future home looks from the street.
A quality 3D external render will catch a potential buyer’s attention, latch on to their imagination, ignite their interest and ultimately make them want to see inside.
An external 3D elevation generally refers to a head-on view of a single property. It gives clear indication of the proportions, materials and infrastructure of your project.
Streetscapes are used to convey atmosphere. They are ideal for townhouse projects where the render includes multiple dwellings that are all a part of the project.
PERSPECTIVE: AERIAL RENDERS
For large projects, which often feature external renders from more than one perspective, an aerial render is a must. Nothing showcases the grandeur of a future subdivision like an aerial render.
Our CGI artists regularly produce aerial renders that could make an eagle swoon. Real estate agents love architectural renderings that feature projects from the air, because aerial renderings attract buyers.
CASE STUDY: HIGHRISE FROM GROUND-LEVEL
External 3D models, like the one below, work best when they transport a buyer’s interest from outside to inside.
As an exercise, consider why this project was presented at the time of day and from the perspective that we see it.
Many who consider high-rise living worry they will lose their connection to the natural world. The above 3D render addresses this concern with a point of view from across a broad expanse of lawn.
Flowering jacaranda trees (and even a small tropical bird in the foreground) preserve the feeling of the outdoors, while presenting this development in the impressive light of either mid-morning or mid-afternoon.
The time of day highlights the lawn and the vegetation, and the ground-level perspective best displays the impressive height of the buildings.
CIRCLE IN ON A SALE WITH A 360° RENDER/VIRTUAL TOUR
If the external render does its job and makes a buyer want to see inside, there is no better way to greet them than with a 360° Render Virtual Tour.
Our 360° Internal Renders are powerful, immersive, and shine on social media. They are almost impossible to look away from.
In the world of bricks and mortar real estate sales, the 360o Virtual Tour is a great appointment-generator. In the world of off plan property sales, the 360° Render Virtual Tour can close deals.
Now that the 360o Virtual Tour has surpassed in-person visits as the most-popular way to view a home, buyers expect this option - even for off plan properties that have not yet been built.
Furthermore, without a 360o Internal Render, you are going to have a hard time retaining the imagination of a buyer. There are just too many development projects on the market that do offer such incredible interior panoramas now.
KEEP A FOOTING IN THE FLOOR PLAN
As a final note, we should remind you not to lose sight of the selling power of floor plans. According to the National Association of Realtors, floor plans are the third most requested item of marketing materials among buyers, yet only 5% of North American real estate listings include them.
For all the dazzle offered by our 3D residential and commercial real estate rendering services, floor plans remain essential elements of any off plan property venture.
We offer a range of 2D and 3D floor plan presentations, including customized floor plans that carry your agency’s branding.
9 September 2021
CASE STUDY: A MARKETING GURU TALKS TIPS AND TIPPING POINTS
Some of our services are still a fairly well-kept secret in Idaho, United States. Charles Nitschke doesn’t mind. He’s putting us to great and frequent use and reaping the benefits of doing so.READ MORE
31 July 2021
HOW TO CREATE A VIRTUAL HOME TOUR
Tired of feeling like your marketing doesn’t stand out from the crowd? Having difficulties showing the property? Are potential buyers unable to travel to visit the home? Creating your very own 360-degree Virtual Tour could be the answer to all these problems and they don’t have to be difficult or time-consuming to create. In this blog, we walk you through each step of the process and show you just how easy it is to get started.READ MORE
27 August 2020
BEST 360 DEGREE CAMERA AND EQUIPMENT FOR VIRTUAL TOUR CREATION
Here is the BoxBrownie.com guide to 360° photography including camera and equipment recommendations. Read on for how to get started, and easily become a 360° photography guru.READ MORE
19 January 2021
WHY VIRTUAL TOURS ARE A MUST IN YOUR 2021 MARKETING PLAN
Never, in the history of real estate has so much out-of-the box thinking been required when putting together a marketing plan for the year ahead. In these ‘altered’ times, virtual solutions can be nothing short of salvational to the real estate trade. Instantly shareable, eternally keepable, quick and cheap to accomplish and completely immune from social distancing requirements, Virtual Staging and the 360° Virtual Tour are the two most unstoppable forces in real estate marketing today.READ MORE
3 June 2021
EIGHT 3D ARCHITECTURAL RENDERING ISSUES TO AVOID
Take out your microscope and join us for a look at the stunning new world of 3D architectural rendering. We’ll show you how to examine your render for errors that could undermine their marketing might.READ MORE
31 August 2021
FROM EMPTY LOT TO FIELD OF DREAMS: RENDERS SEAL THE DEAL
After the pandemic, people are more comfortable buying off the plan than ever before. Nothing moves this process along like our 3D Renders. Now is the time to render buyers speechless, and let their money do the talking.READ MORE