29 August 2023

BOXBROWNIE.COM AND 72SOLD TEAM UP TO STREAMLINE PROPERTY MARKETING

We are excited to announce a new partnership between BoxBrownie.com and 72SOLD!  

72SOLD CEO and Founder Greg Hague shared his excitement about the new partnership. 

“Spectacular photography is the single most important element in attracting buyers to homes, and BoxBrownie.com is number one in the world at home photography, which is why 72SOLD is so proud to be their U.S. partner,” he said. 

To mark this occasion, we sat down with 72SOLD’s Lead Sales Coordinator Taylor Lucido to delve into the home selling program, their marketing strategies and our exciting new partnership. 

A Streamline to Success 

Throughout the entire program, 72SOLD recognizes the power that streamlined marketing holds for generating buzz around a listing and building engagement with potential buyers.  

72SOLD accelerates the home-selling process by offering sellers an efficient experience that condenses listing, home tours, bidding, and offer acceptance – aiming to sell the home in eight days.  

Part of their listing process involves photo editing, and in fact, they’ve been utilising our services for that very purpose for over three years! 

“We utilise BoxBrownie.com so much in our process,” Taylor said.

“The top edits we use from BoxBrownie.com are item removal, virtual staging and image enhancement or day to dusk editing.” 

In an industry that is constantly evolving, embracing innovation is crucial to success. With a mission to provide sellers with an easier, more streamlined way to sell their home, 72SOLD chose to partner with us to further complement their program with our services.  

“We live in such a fast-paced, virtual world now. You have to engage someone within the first photo or two, because if you don’t like the first photo, you’re moving on,” Taylor said.  

“BoxBrownie.com is so crucial to what we do... we can’t sell homes virtually without staging or good editing, because they keep the buyers engaged.”  

Beyond Empty Spaces 

When it comes to staging a listing, Taylor says that virtual staging provides a cost-effective, yet still eye-catching alternative to real-life staging.  

“For higher end homes, we utilise real-life staging, but for lower-priced homes we stick to virtual staging,” Taylor said.  

“Real life staging gets really expensive, so virtual staging is a nice alternative for selling the vision for that empty room. 

“It gives people an idea of what the space could look like, without having to invest in physically staging the house,” she said.  

Virtual staging also allows for the flexibility to target a specific demographic of buyer with different décor, without having to lug furniture around when you want to freshen it up.  

“Virtual staging also allows you to put a different feeling in the room, such as a contemporary or a farmhouse vibe,” Taylor said.  

“You can do a lot more with virtual staging with a lot less money. 

“With physical staging you can’t change the furniture every week. You have a bit more freedom with virtual staging,” she said.

A Seamless Fit 

Since its inception in 2018, 72SOLD expanded from its origins in Arizona, to offering their program across the entire United States.  

BoxBrownie.com came along for the ride, thanks to our worldwide platform that allows 72SOLD agents anywhere the country to take advantage of our services.  

“As we launched nationally, we needed a resource that could help not only our agents here in Arizona, but nationally. BoxBrownie.com fit that shoe so well for us, because it’s a universal platform,” Taylor said.  

“Whether you’re in Arizona, Canada or New York, you can still use it, and it’s seamless throughout all countries.” 

72SOLD and BoxBrownie.com have joined forces, combining their expertise to bring an enriched and innovative real estate experience for agents, sellers, and buyers alike.  

The partnership offers 72SOLD agents who sign up to BoxBrownie.com for free a complimentary package of professional photo enhancements to elevate their marketing, and $24 in credit. Agents can use BoxBrownie.com’s free AI Copywriting service, which helps real estate professionals optimize their marketing with compelling listing copy that can be written in seconds. 

If you’d like to know more about partnering with BoxBrownie.com, email [email protected]. 

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