15 June 2020

HOW TO SELL A PROPERTY THAT NEEDS A RENOVATION

Introduction:

Trying to sell a property that isn’t finished or maybe the large, cold and empty rooms are scaring away buyers who can’t see the potential of the home? This is a common issue that real estate agents, developers, and property sellers face and one that can be hard to overcome.

Luckily, we have a product called Virtual Renovation that can help connect your property vision with potential buyers. 

To demonstrate just how effective this product can be, in this blog we are working with a client who wants to transform his empty showroom using the Virtual Renovation product. The aim here is to get a clear vision of what the showroom will look like prior to the building commencing to ensure it will deliver exactly the outcome he requires.

So, What Exactly Is A Virtual Renovation?

Essentially, a Virtual Renovation is just that, it’s a property renovation which is completed virtually using images of the property as it currently exists. 

All you need to do is send us your images and choose from a range of edits depending on what type of renovation your property requires. The pricing varies depending on how simple or extensive the renovations are that you would like completed.

Transforming An Empty Kitchen

For this example, we used a Samsung S9 smartphone to take the picture as a single exposure with no lens attachment. This shows just how easy and cost-effective it can be to get a fantastic and professional result.

An important step in the Virtual Renovation process is to supply our editors with a reference image. Whether this is a high-resolution photo that you have taken yourself or a low-resolution image you’ve found online, as long as our team can recognize what we’re trying to achieve and your vision, the reference image will do the job. In certain cases, like in this example, it’s a good idea to supply our team with your logo along with a floor plan to really bring your vision to life.

Below is the before and after images of the empty kitchen transformation. It’s immediately clear just how powerful this edit can be and how effectively it can communicate your vision to a potential buyer.

Transforming An Empty Reception Area

Similarly, our team of expert editors have used reference images supplied by the client to transform this empty and partially completed space into a fully finished, on-brand showroom.As you can see, below is the before and after images of this space. The logo and brand colors have helped draw the personality of the brand through into the finished product and deliver a fantastic result that the client can be proud of.

Transforming An Empty Walk-In Robe Display

By transforming an empty space into a warm and inviting walk-in robe display, the client is now able to showcase their vision and bring their dream to life.

The below comparison shows the difference between the before and after images of the walk-in robe and how much value there can be in transforming what may sometimes be a forgotten space.

How To Connect With Your Buyers Using A Virtual Renovation

Showcasing these images online is obviously going to be a powerful addition to your property marketing, however, we do get asked by clients how to leverage the virtual renovation in person.

By printing the virtually renovated images onto an A5 foam board and displaying them on an art easel in the home itself, you can instantly transport potential buyers to the finished product. This is a fantastic way to convey the potential of the home, even when the buyers are standing in the unfinished space. If you’d like to learn more about this technique, visit our previous blog Top Performing Agent Reveals Odd Trick To Selling Listing Faster.

Conclusion

As we’ve shown you in this blog, it’s incredibly easy to professionally market your property using just a smartphone and the powerful Virtual Renovation edit. Whether you want to show the potential of a property, convey your property vision or simply add another tool to your property marketing toolkit, the Virtual Renovation edit is an absolute must. 

Want to try the Virtual Renovation for yourself? Click here to find out more or if you have any questions, head over to BoxBrownie.com today to chat with our friendly team.

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