KEY REAL ESTATE TRENDS TO WATCH IN 2024
What’s in Store for 2024?
The National Association of Realtors (NAR) released its forecast for 2024 in December last year, predicting a growing housing market with home sales increasing and mortgage rates lowering within the United States.
Keep reading to learn what to expect for the year ahead.

Prices Remain Stable, Sales Rise
NAR’s Chief Economist Lawrence Yun expects that home prices will remain largely unchanged in 2024, with a predicted nationwide increase of 0.9% compared to 2023. Home sales, however, should begin to rise with an anticipated growth of 13.5%. Metro markets in the South and Midwest are likely to outperform others, due to faster job increases in the southern states and more affordable housing in the Midwest.
Decreasing Interest Rates
Yun said that mortgage rates likely hit their peak in 2023 and are looking to decrease this year. The average 30-year mortgage interest rate is predicted to drop to 6.3% in time for spring in the U.S.
Housing Demand to Begin Recovering
Yun predicts that the falling mortgage rates and income rises should assist the demand for housing to recover. That and an expected 30% increase in housing inventory, thanks to more listings entering the market after pent-up sellers refuse to wait any longer.
Top 10 Housing Markets to Watch
These 10 real estate markets are expected to recover their demand for housing quickly, due to a variety of reasons, including lower home price appreciation, more affordable listings for first-time buyers, and strong job growth.
- Austin-Round Rock-Georgetown, Texas
- Dallas-Fort Worth-Arlington, Texas
- Dayton-Kettering, Ohio
- Durham-Chapel Hill, North Carolina
- Harrisburg-Carlisle, Pennsylvania
- Houston-The Woodlands-Sugar Land, Texas
- Nashville-Davidson–Murfreesboro–Franklin, Tennessee
- Philadelphia-Camden-Wilmington, Pennsylvania-New Jersey-Delaware-Maryland
- Portland-South Portland, Maine
- Washington-Arlington-Alexandria, D.C.-Virginia-Maryland-West Virginia
Want to maximize your real estate marketing in 2024? Start the new year off right and sign up to BoxBrownie.com now and receive 4 edits free. No credit card is needed.
RELATED ARTICLES
Virtual Tours have revolutionized real estate marketing, but are you using them ethically? Learn how to maintain transparency, accuracy, and respect for potential buyers to build trust virtually. Discover the key considerations and best practices for leveraging Virtual Tours in your listings.
READ MOREIn this blog, we are going to go through a listing for a rental property and make suggestions on how you can take your marketing to the next level.
READ MOREEvery email you send should function as a way to generate new leads. Here's how to construct an email signature that says 'Hello' to new clients, even as you say 'Goodbye' at the end of your message.
READ MORELooking to boost your property marketing? Discover the easiest way to create a Virtual Tour for real estate listings with this step-by-step video guide. From selecting the best 360° camera to editing your photos and creating an interactive experience, Brad covers everything you need to know.
READ MOREDid you know that 87% of real estate agents fail within the first five years? In this post, we go over the top seven career pitfalls. After all, the first step towards avoiding them is to know what they are!
READ MOREWe just picked up the brand new iPhone 14 and one thing is abundantly clear – it is insane at taking high-quality photos! In this video, we shoot an apartment using Apple’s latest tech to showcase how much of a weapon the iPhone 14 is. Check it out now!
READ MORE