1 November 2023

RETRO REVIVAL: MID-CENTURY MODERN VIRTUAL STAGING IS HERE

We have exciting news for Virtual Staging lovers – we’re introducing Mid-century modern design to our range of virtual staging styles!  

Described as the style that will never die, thanks to its timeless aesthetic that transcends trends, Mid-century modern is perfect for injecting a touch of warmth and comfort into a listing. 

Keep reading to learn about this classic interior design style and why you should consider staging a property with it for your next listing.  

The Mid-Century Modern Craze 

Mid-century Modern design refers to an American design movement that occurred around 1945 to 1969. It arose in stark contrast to the elaborate and ornate design preferences of the decades prior, as society began to desire a more functional and simple way of living.  

Though the style was a reflection of the mood of a post-war era, it recently experienced a revival and skyrocketed in popularity in the past few years.  

Today, Mid-century Modern blends old with new, creating a fresh vibe with a retro feel. Its neutral palette incorporates a warm, earthy tones, with the odd pop of color in unexpected places to inject a little personality into a space.  

The style combines both natural and synthetic materials, while clean lines and functional furniture pieces keep things comfortable and practical for everyday living. 

Why you Should Choose Mid-Century Modern Staging for your Listing 

1. Enduring Appeal 

One of the main reasons real estate agents are gravitating towards Mid-century Modern virtual staging is its timeless appeal. The simple silhouettes, organic shapes, and minimalistic design are universally loved. This style effortlessly bridges the gap between the classic and contemporary, appealing to a wide range of potential buyers.

2. Highlighting Property Features 

Mid-century Modern staging complements the existing features of a property, without overwhelming the space. It suits a range of property types and architectural styles, maximizing the visual appeal of the space and allowing potential buyers to envision themselves living there. 

3. Emotional Connection 

The Mid-century Modern staging style evokes a sense of nostalgia, warmth, and familiarity, which can help buyers create a deeper emotional connection with a property, just by looking at the photos. 

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