25 April 2023

TOP 10 TIPS FOR CREATING SUCCESSFUL PROPERTY LISTINGS

Master the elements of a successful property listing to easily generate buyer interest and close faster than ever before. A well-crafted real estate listing can make all the difference, and creating one doesn’t have to be difficult.  

From stunning images to compelling property descriptions, you can achieve it all with our editing services without much effort at all. Follow our 10 tips to create successful property listings that stand out. See whether your listings are hitting the mark or if they are just falling short, find out what you can do to improve them. 

Ensure your listing photos are picture-perfect with professionally edited images.

1. Present Professional-quality Photos in Your Listing 

It’s important to prioritize the quality of your listing photos. Why? Because it’s the single most important feature to buyers. According to research by the National Association of Realtors (NAR), 85% of buyers report listing photos are the determining factor when choosing which properties to view. It’s worth dedicating the extra time to ensure your images are first-rate and capture attention. The easiest and most cost-effective way to get professional-looking images is to have the photos enhanced with an Image Enhancement edit.  

Insider tip:  All listing photos should be edited post-shoot to ensure you are accurately displaying the space. This is because a camera lens is not as powerful as the human eye and cannot capture the detail that our eyes can. An Image Enhancement corrects the inaccuracies caused by the camera lens' limitations, so using this edit is actually an ethical way to market a property.

 2. Get A Hero Shot That Stands Out 

Grab attention with a hero image that buyers won’t scroll past, and use the power of the golden hour! Grey, cloudy skies don’t make an appealing backdrop for property photos, but not everyone has the time, patience, or budget to wait around for the perfect dusky sunset. Shoot your images on even the gloomiest of days and get the skies converted into a romantic dusk setting with our Day to Dusk edit. This edit creates powerful imagery that can generate more clicks online and encourages buyers to envision living at the property and imagine returning home from work at this twilight hour.

3. Minimize Distractions to Maximize Attraction 

A well-presented home is key to creating an inviting space that appeals to homebuyers searching online, so it’s important to ensure each listing photo shows the property in the best possible light. Things like everyday clutter, garbage bins, and even outdated furniture can impact a listing’s appeal and detract attention from its positive features. Worst still, sometimes you don’t notice an issue in the photos until you have left the property. 

When you need to clean up a space fast or want to take something out that’s ruining a shot, you can clean, declutter or depersonalize spaces digitally with an Item Removal edit. Easily remove distractions from your listing photos to create a great first impression among buyers. 

4. Stage a Listing Without the Heavy Lifting 

Photos of an unfurnished property can be underwhelming for buyers, moreover, listings that are empty or that have dated styling can reduce a property's marketability. The NAR reports that staged houses sell 75% faster than vacant homes, and 84% of staged properties sell for the asking price or above. Showcasing a beautifully furnished home can attract more interest online and helps buyers connect with a space easier. Virtual Staging is a quick and cost-effective way to showcase the potential of a property and help buyers imagine living there. Digitally furnish a listing with photorealistic décor to create appeal and encourage buyers to form an instant and strong connection to the space right from first sight. 

5. Take the Property Photos As Soon As Possible and List Faster 

If organizing professional photography doesn’t fit into your timeline, you can streamline your workflow with our photo app and get your listing on the market faster. Download SnapSnapSnap to your iPhone and take the photos yourself, no matter your photography skill level. SnapSnapSnap is a simple and cost-effective way of getting professional-quality real estate photos fast. You can submit photos for Image Enhancement, Day to Dusk, Item Removal, and Virtual Staging editing on the app and get them back in 24 hours or 48 hours for Virtual Staging.

Engage, inform, and immerse with compelling listing descriptions, floor plans, and virtual tours. 

6. Motivate Buyers with Listing Copy That Sells 

The property description in a listing is the second most important feature to buyers, according to Research by NAR. Listing descriptions then demand attention but not everyone has the time to continually and carefully write compelling copy for listing after listing. Outsource for a fast turnaround, and let our trained copywriters do it for you! Our Professional Copywriting team is experienced in writing real estate listing descriptions that sell and understands how to draw buyers in with emotive copy.  

7. Transform Complex Plans or Simple Sketches into Crystal-clear Floor Plans 

You should always include a beautiful, easy-to-read floor plan on a listing so potential buyers can understand the home’s layout effortlessly. With floor plans being the third most important listing feature to buyers, according to NAR, the selling power of a floor plan should not be underestimated. Research by Zillow reports that 81% of recent homebuyers said the likelihood of visiting a property increased if the listing included a floor plan they liked.  

Unfortunately, not everyone can understand blueprints or builders’ plans, and hand-drawn sketches don’t look professional or appealing. Get a simple sketch or complex plan transformed by our expert editors into a professional, market-ready Floor Plan and it will answer many of your clients’ questions with a single glance.  

8. Allow Buyers to Explore Properties from Afar 

Nowadays, house hunters are looking through hundreds of properties at a time to find the perfect one. Include a virtual tour in your listing to stand out and generate more interest. Virtual Tours can help narrow down the options by allowing potential buyers to envision themselves actually living in the home. From anywhere in the world, a virtual tour can fully immerse a potential buyer in the property to build that special emotional connection and drive a commitment to buy. 

CRYSTALIZE THE POSSIBILITIES WITH 3D RENDERS OR VIRTUAL RENOVATION 

9. Present a Property’s Potential Virtually 

Not every home you list will have that well-maintained sparkle – some may be in need of a bit (or a lot) of TLC! Instead of just showcasing the house as is, you can also demonstrate the potential that it has with a Virtual Renovation. Everything from the walls and floors to the furniture and décor can be transformed to allow potential buyers to visualize a space once it has been completely remodeled.

10. Sell the Intangible with a 3D Render 

When selling off-plan, getting potential buyers to imagine themselves living in a property that doesn’t exist yet used to be impossible. Builders' plans can be brought to life with an incredible photorealistic 3D Render, so you can seize the opportunity to show off a home before construction even starts!

Generate more interest and secure offers with our 10 top tips for creating a successful listing.  

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