STANDOUT LISTINGS: THE ULTIMATE WAY TO MARKET YOUR PROPERTY
Want to create a property listing that captivates buyers from the very first glance? In our latest video, co-founder Brad Filliponi reveals the key strategies that can make your listings truly stand out. Discover four powerful ways to transform your real estate marketing and showcase properties at their absolute best.
1. Shoot Professional Photos
The first step to creating an irresistible listing is to capture professional-quality images. Brad emphasizes the importance of HDR bracketing, a technique that involves taking multiple exposures of the same shot to ensure every detail is captured—especially critical for achieving window clarity.
If you’re unsure how to bracket your shots, Brad recommends using the SnapSnapSnap app on your phone, which automates the process. Simply frame your shot, take the photo, and submit your images for Image Enhancement edit through the app. Within 24 hours, you’ll receive beautifully edited photos ready to showcase!
2. Create a Virtual Tour
Virtual tours are becoming a game changer in real estate, offering potential buyers the convenience of viewing properties from their computers. With a 360° camera like the Ricoh Theta X, you can easily create a virtual tour that brings your listing to life.
“Virtual tours provide potential buyers with a glimpse of the property from the convenience of their computer screens.” Brad said.
Position your camera in the center of each room, capture the shots, and upload them to BoxBrownie.com. From there, we’ll handle the rest, constructing an immersive virtual tour for your property.
3. Include a Floor Plan
A professional floor plan adds significant value to any listing. The easiest way to get one is to check if the homeowners have builders’ plans or blueprints. You can then submit it to BoxBrownie.com for a Floor Plan Redraw and get a polished and professional Floor Plan ready for marketing.
“We even have the option to brand your floor plan—whether you’re with RE/MA, Century 21, or Keller Williams.” Brad said.
No blueprints? No problem! Use a laser measurer and graph pad to create a floor plan from scratch. Brad has an in-depth tutorial for this process if you need a helping hand.
4. Shoot Your Property with a Drone
Aerial shots are a surefire way to make your property stand out. Brad’s drone of choice is the DGI Mini Pro 3—it’s high-quality, user-friendly, and affordable at around $600. If you are not sure where to begin, here’s a detailed guide to help you shoot your property photography with a drone. Don’t worry too much if the picture is not perfect, as this can be edited using the Image Enhancement service. Once you have taken your photos, our Aerial Editing service will help show potential buyers a unique view of the property, presenting all land, gardens, and general locations in just one photo.
When capturing aerial shots, Brad suggests focusing on three key angles:
1. The front of the property (especially if there’s a sloped driveway)
2. An overhead shot showing the lot size
3. A suburb profile to highlight nearby amenities like parks, schools, and beaches.
Conclusion: Create a Standout Listing Today
With these four features—professional photos, a virtual tour, floor plans, and drone shots—you can create a killer listing that attracts buyers and gets your property sold fast. How many of these features are you already using?
Ready to take your listing to the next level? Sign up to BoxBrownie.com and get 4 free photo edits to elevate your marketing game!
RELATED ARTICLES
Take out your microscope and join us for a look at the stunning new world of 3D architectural rendering. We’ll show you how to examine your render for errors that could undermine their marketing might.
READ MORE
It takes a special narrative for MLS content to click on social media. Here's how to weave your Floor Plans, Images and Virtual Tours into an irresistible narrative that gets everyone gawking at your latest MLS listing.
READ MORE
How are 3D Renders used to successfully pre-sell property for builders. Follow this example to see how External, and 360° Internal Renders were used to outsell similar listings in terms of speed, views and a much higher price.
READ MORE
Consistent branding across listings is a vital component of building a strong and lasting first impression with potential buyers. This blog will show you how to leverage the often-overlooked power of a branded floor plan so that your listings stand out from the crowd.
READ MORE
Join BoxBrownie.com’s free monthly Property Marketing Power-Up webinar — a 45-minute session packed with expert tips on creating stunning property listing photos using Image Enhancement, Virtual Staging, Floor Plan Redraws, and more to help you market properties faster and close deals!
READ MORE
From ancient wisdom to the latest research, these five hacks will alter your mindset, dispel your fears and even show you how to make rejection work in your favor.
READ MORE