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BoxBrownie.com’s team and other experts offer their best advice, insights, and how-to's. All to help you improve the presentation of your property marketing.

10 ESSENTIAL STEPS TO REAL ESTATE SUCCESS

You’ve heard of ‘one step at a time’. Well, if you want to succeed in real estate, you better start thinking along the lines of 10 steps at a time. Because that’s what you’ll have to do to succeed long-term in this cutthroat industry.

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THE YEAR REAL ESTATE MARKETING CHANGED FOREVER

The rise of the smartphone and the universal acceptance of virtual property marketing are the two top real estate stories of 2021.

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HOW TO SHOOT REAL ESTATE WITH AN IPHONE 13

Looking to save time, effort and money when it comes to your real estate photography without compromising on quality? In this blog, we take a look at the latest iPhone 13 and give you our top tips for securing picture-perfect property images using this latest smartphone release from Apple. You can check out our full interior and exterior shoot and learn a few of our top expert tips along the way.

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HOW TO SHOOT PHOTOGRAPHY FOR VIRTUAL STAGING IN REAL ESTATE

Taking professional photographs for virtual staging requires a different mindset than photographing furnished spaces. But it’s really not that big of a deal. If you’re new to the task of photographing empty rooms for the purpose of virtual staging, this post has some valuable pointers.

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ON-SITE AND OVERSEAS: RENDER IT SOLD WITH CGI

To sell homes that do not yet exist, you’ve gotta let the buyer see it. This is one of the biggest challenges when marketing future projects. And nothing meets this challenge like our own 3D renders.

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HOW TO SURVIVE  A REAL ESTATE BUYERS’ MARKET

If you cut corners marketing listings during this recent white-hot sellers market, you might want to brush up on your virtual property marketing repertoire, and start paying attention to what buyers want to see when they search for a property.

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CASE STUDY: FLYING HIGH WITH SUPERSTAR AGENT MICHAEL LAFIDO

One reason that the wealthiest and most successful people in the Chicago area trust Michael LaFido to sell their homes is because Michael can market these properties with the panache they deserve. Here he talks about using our image-enhancing weapons to pull off some of the biggest deals in the history of Illinois.

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REAL ESTATE ANALYSIS: A REVELATION BORN OF FASCINATION

A major listings study represents an even deeper dive into the US real estate industry on the part of BoxBrownie.com. Here, we talk about how we got to this point, what the study revealed, and what it all might mean.

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BEST PRACTICES IN REAL ESTATE PHOTOGRAPHY: WHAT ARE THEY?

Maybe it’s the hot seller’s market, maybe other factors are at play, but the visuals on US listing sights fell far short of the mark between March and June of 2021. In this post, we explore what professional real estate photographers consider best practices in photography. We also show some of the differences it makes.

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IN A HOT MARKET, LET YOUR LISTINGS BE YOUR BRAND

Social media is indeed a powerful branding platform. But nothing reveals more about the quality of your brand than the way you market your listings.

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THE DOS AND DON’TS OF VIRTUAL STAGING

The verdict’s been in on virtual staging for a few years now - it works. Now, with the National Association of Realtors reporting that 97% of home buyers use the internet to find property, its power is only increasing.

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CASE STUDY: A MARKETING GURU TALKS TIPS AND TIPPING POINTS

Some of our services are still a fairly well-kept secret in Idaho, United States. Charles Nitschke doesn’t mind. He’s putting us to great and frequent use and reaping the benefits of doing so.

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HOW TO WIN BIG WITH A REAL ESTATE GOOGLE BUSINESS PAGE

Sure, Instagram’s important. But potential clients are more likely to ask Google about you before they check your IG. This video shows you how to stand out from the crowd on Google, and how we can help you accomplish this important aim.

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FROM EMPTY LOT TO FIELD OF DREAMS: RENDERS SEAL THE DEAL

After the pandemic, people are more comfortable buying off the plan than ever before. Nothing moves this process along like our 3D Renders. Now is the time to render buyers speechless, and let their money do the talking.

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HOW TO CREATE A VIRTUAL HOME TOUR

Tired of feeling like your marketing doesn’t stand out from the crowd? Having difficulties showing the property? Are potential buyers unable to travel to visit the home? Creating your very own 360-degree Virtual Tour could be the answer to all these problems and they don’t have to be difficult or time-consuming to create. In this blog, we walk you through each step of the process and show you just how easy it is to get started.

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ABOUT TIME! OUR REAL ESTATE LISTINGS PRESENTATION CHECKLIST

We often mention that presentation is the key to selling property. In this case, it’s not how you present the property that is most crucial - it’s how you present yourself, your knowledge, and your ability to sell the property that counts the most.

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