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Michael Jordan became a great basketball player because he developed all aspects of his game. Michael LaFido became a great realtor because he has developed a marketing repertoire to suit any property. Let’s look at these two great Michaels from Chicago, and see what else we can learn.

Attention Realtors: It doesn’t matter how well it’s photographed - nothing conveys that hollow feeling like an unfurnished listing. Such listings are blank canvases for our photo editing artists. In this post, we’ll show you an array of styles that can sell your properties faster and for more money!

Ready, set… RENDER! With development permit approvals soaring past pre-pandemic levels, the rush is on to produce high quality renders to sell property off plan. This post offers an overview of the process.

In this post, we’ll walk you through a perfect suite of virtual property marketing tools that are best suited for selling off-plan. And we’ll show you how to use these tools in tandem to put together a marketing proposal that any sensible builder will want to be part of.

We all want our listings to stand out from the crowd and we all want to use the latest and greatest marketing assets like 360 Virtual Tours but just how do we get started? In this blog, we will walk you through the entire process from start to finish to understand how to create a virtual tour, how to have it edited and how to have the tour virtually staged to take it to a whole new level.

Take out your microscope and join us for a look at the stunning new world of 3D architectural rendering. We’ll show you how to examine your render for errors that could undermine their marketing might.

While Virtual Staging is more popular than ever in the residential space, agents all around the world are also leveraging the power of Virtual Staging for their commercial listing. In this article, we walk you through the process and highlight just how effective Virtual Staging can be when showcasing your commercial property vision.

It’s the Forbes 500 of real estate tech rankings, so you can’t blame our co-founder Brad Filliponi for feeling a touch overcome when the company he dreamed up in his kitchen made the list in its first five years.

Leads are the seeds of real estate success. Like seeds, they require nurturing, attention and care if they are going to bear fruit. Here we’ll go over some foolproof methods of generating and nurturing real estate leads.

Yes, cold calling still works. But if you don’t want to do it, you no longer have to. Here are some great ways to hang up the phone on cold calling forever.

Looking for more real estate leads? If you’re not using Facebook to find them, you should be. Follow our lead in this post, and you’ll be one happy real estate agent!

3D renders are great for selling off-the-plan. And they have other uses as well. We’ll look at a couple here that might feel like a welcome rain during this housing market shortfall.

When the pandemic hit, demand for 360° virtual tours skyrocketed. This post looks at the astonishing ascent of the virtual tour over the past three years. It’s an ascent that continues, even though virtual tours have already become the most important marketing tool in real estate.

The success real estate agents experience in life after Covid will depend upon how they utilize information and embrace technology. The new reality has arrived, but it doesn’t mean that age-old wisdom no longer applies.

Real estate is beautifully suited to be marketed via social media. If you have yet to unlock the powers of social media to the benefit of your own real estate career, a good place to start is by following the don’ts and dos suggested in this post.

In this post, we share with you some of our rich history in the technological artform of virtual staging. We’ve been acknowledged as the first, the best and the fastest virtual staging provider on the planet. Now, we are also the cheapest.